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Marketing and Communication

The Office of Marketing and Communication provides our learning locations in Radford, Roanoke and Abingdon with a broad range of services to support the university’s mission and advance its strategic priorities. These services include marketing and advertising, media relations, creative design, brand management, web and digital design, internal communications and executive communications.

students around fountain on campus

The Office of Marketing and Communication is responsible for achieving four goals: 

  • Strategic-Focus: Advance the vision, mission, themes and core values in the new strategic plan through executive communications, university events and strategic initiatives.
  • Awareness and Engagement: Increase internal and external awareness of and engagement in academic programs, university events, extracurricular activities, and support services and resources.
  • Reputation: Positively influence the university’s reputation by communicating key messages and success stories and effectively managing crises and other reputational risks.
  • Brand: Enhance the university’s brand equity by promoting our graphic identity, pillar messages and campaign tagline in a credible, consistent and compelling manner. 

Media Inquiries

Contact Justin Ward at jward53@radford.edu or call 540-831-1953.

University Announcements

For directory information or weather-related school closing information, call the university's main switchboard at 540-831-5000. School closing notices, and other special announcements, are also posted on the Radford University homepage at www.radford.edu and university social media.

Radford University in the News

  • Business majors rise to this year’s ‘Innovation Challenge’

    May 11, 2026

    On April 24, the Davis College of Business and Economics and the Radford Venture Lab hosted INNO26, which challenged 10 student teams to develop and propose new ventures and products. Their pitches were evaluated by a team of four judges, each of whom is an established business professional.

    INNO26 winner Emily Lewis poses with her prize.

  • Radford business students assist with ‘taxing’ volunteer work

    May 11, 2026

    The Davis College of Business and Economics offered office space and volunteer work to assist the New River Community Action’s Volunteer Income Tax Assistance (VITA) program. Highlanders helped file 87 tax returns, and it’s estimated that VITA’s work saved local taxpayers well over $250,000.

    Junior accounting major Corohn Gregg

  • Highlander Highlights: Week of May 4, 2026

    May 8, 2026

    Highlander Highlights shares with readers some of the extraordinary accomplishments happening on and off campus through the tireless work and curiosity of our students, faculty, staff and alumni.

    Nursing students
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