Multimedia Project Highlights Amazing Research Project

Over Spring Break, while many members of the Radford University community enjoyed warmer weather and maybe even a walk on the beach, a group of RU students and a handful of high school students from the Southwest Virginia Governor's School braved bone-rattling temperatures and shivery arctic winds at Barrow, Alaska, all in the name of science.

This year, Multimedia Producer Jaslyn Gilbert joined three professors, 12 Radford University students and two Governor's School students on the journey.

Approached by the Department of Physics, which was looking for a way to highlight the innovative Arctic Geophysics project, Web Strategy and Interactive Media (WSIM) worked to create a multichannel communication plan that included multimedia, social media, a website and a short documentary. Throughout the trip, WSIM posted photo galleries and short videos captured by Gilbert on a special website created for the project and through social media. Gilbert also produced a culminating short documentary.

"WSIM saw this as a great opportunity to show our various constituents one of the unique undergraduate research experiences Radford University offers its students," said Jaime Hunt, director of WSIM. "We are thrilled we were able to put this plan together and, thanks to the talents of Jaslyn Gilbert, highlight an important and interesting project for our campus."

To see the multimedia produced for the trip, as well as the media coverage generated by the journey, visit

For more information about working with WSIM on multimedia or digital marketing projects, email

Apr 16, 2014
Web Strategy and Interactive Media