Our Services

We collaborate with Admissions and Enrollment Management to develop a range of marketing and advertising materials to drive awareness, engagement, applications and enrollment for our undergraduate, graduate and continuing education programs. 

• Campaign planning and management - We work with Admissions and internal clients to help plan and manage traditional and digital advertising campaigns in conjunction with outside vendors.
• Advertising and marketing deliverables - We create a range of print and digital collateral for advertising and marketing campaigns, including out-of-home billboards and banners, online banner displays, as well as brochures, flyers, emails and enewsletters.

• We do not support - We do not work directly with academic program directors on marketing and advertising activities. However, we encourage them to work through their Admissions colleagues to confirm marketing and advertising needs, and then Admissions staff will contact us for support. 

The creative design services team collaborates with campus partners to achieve university communication goals while upholding the integrity of the brand. We aim to elevate Radford University’s presence and impact within the university, community and beyond by providing visual support to projects that enhance the university brand and inspire and recruit prospective students and donors.  

• Graphic design for print - We design a range of printed and electronic materials. These include admissions brochures, flyers and stand-up banners; advertising billboards and banners; academic promotional campaigns; campus signage; event stationery that supports university advancement and presidential initiatives; and publications such as the alumni magazines, university strategic plans and annual reports.

• University Brand - We also design all graphic elements associated with the university brand, including logo lockups, as well as oversee compliance of these elements across the university. We provide consultation for any branding questions and review the use of the logo on items intended to be distributed outside of our office, including flyers, posters, promotional materials (swag), etc.  

• Designs for Approved Facilities Management Request - We work closely with facilities management to provide design support on facilities request. This includes wall wraps, signage, displays, etc. Before offering design support, the completed work order must be signed by facilities. For a detailed outline of the facilities request process, please visit the facilities management website. 

• We do not support: - T-shirts for student events, signs for door inserts, custom artwork for department/program/event specific materials or promotional items, or newsletters for departments, centers or institutes. Depending on the nature and timing of the request, as well as its alignment with the university’s larger strategic priorities, we may recommend alternative options for fulfilling it. 

• Working with us - To request Creative Services support for print and/or digital graphic designs, please submit a request in Lytho. We ask that clients provide copy for any request submitted with the understanding that it will be edited to align with our branding style guidelines and brand pillar messages. Please note that there is no longer a Rush Request option in Lytho.  
  • For assistance, questions and/or approval with the university brand graphic elements listed above, please email branding@radford.edu. 

We elevate the strategic priorities of Radford University through a variety of website, digital design and social media activities. 

• Website - We develop and manage dynamic, feature-rich content across the Radford.edu homepage, top navigation pages, and program pages, enhancing user engagement and strengthening the Radford brand. Our services include website layout planning, development, maintenance and management, along with overseeing the review and approval process of webpage publications to ensure consistent, high-quality content and visuals. We provide consultation on information architecture, accessibility, CMS training, analytics reporting and SEO support, as well as scheduled reminders to review pages for outdated content. 

• Social media - We manage Radford University’s primary presence on Facebook, Instagram, LinkedIn and other emerging social media platforms, handling all aspects of planning, creation, posting and monitoring. Additionally, we provide expert consultation to university departments on social media best practices. Our team frequently collaborates with key divisions—including Admissions, the President’s Office, Athletics, and Alumni Relations—to strategically align and amplify university messaging across platforms. 

• Digital design - We design digital headers for email templates in Emma (email/enewsletter tool) along with other visual elements for programs or campaigns that may appear on the website, social media, digital TVs or other digital platforms. 

• We do not support - Occasionally, we receive requests for services beyond our scope, particularly for IT or technical support concerning backend website issues, which fall under Information Technology Services (ITS). Our team focuses on digital communication, while ITS handles technical and backend support. It is essential to distinguish these responsibilities. Additionally, we are sometimes asked to assist in reactivating social media accounts for other departments, colleges or offices; however, we lack the authority or oversight for such accounts. Please note that we do not reshare social media content for individual personal causes, student clubs or academic programs and departments. Depending on the nature and timing of the request, as well as its alignment with the university’s larger strategic priorities, we may recommend alternative options for fulfilling it. 

• Working with us - To request website support for content editing or updates, employees should initially work with the Content Editors for their respective websites. For other updates/edits to websites, please submit an ITOneStop ticket requesting help. If you would like to request other digital design services, such as graphics for a website or social media campaign, please submit a request through Lytho. Please note that there is no longer a Rush Request option in Lytho. 

The Media Services team leads the university’s storytelling efforts to drive enrollment, community engagement and regional awareness while bolstering our reputation. We create profiles of inspiring students, faculty and alumni, as well as news stories and event coverage through written narratives, videos and photographs aligned with university brand guidelines and pillar messages. 

• Photos and videos - We take photos and videos to support university-wide marketing and recruitment efforts, as well as photos and videos of presidential and university events. In certain instances when our schedule permits, we take photos of select college, department and student events that can be leveraged for university-wide marketing and recruitment efforts. In addition, we take headshot photos of employees during open studio hours during the first weeks of each semester, then again during a make-up day later in the semester. We are not able to fulfill all requests for photography and videos.  
• News coverage - We research and write news stories to support university-wide marketing and recruitment efforts, including those that spotlight individual accomplishments, as well as celebrate university, college, department and program achievements. We are not able to fulfill all requests for news coverage. Requests for news coverage should be made in advance, utilizing Lytho. 
• RU Announce - Email messages are a way for senior leaders to communicate important messages about the university or their divisions or colleges with the campus community. To ensure that these messages are consistent, concise and helpful to as many people as possible, we only accept requests through Lytho. These requests must be approved by the president, vice president or dean whose area wants to send the message. Appropriate subjects for campus-wide messages are: 
  • closures and delays 
  • health and safety issues 
  • information about governance or policy 
  • service changes or outages (IT, parking, electricity, water) 
  • other events with the potential to affect a large segment of the university population 

The subject should be of general interest to the campus community. All submissions will be reviewed by Marketing and Communication. 

• Media relations - We serve as the main contact for media requests and news releases, ensuring accurate representation of university statements and activities, pitching faculty subject matter experts and fostering positive relationships with external media outlets. Only employees who have been designated as spokespersons of the university may make statements on behalf of the university. University employees who receive media inquiries seeking information or comments about the university's stance on a particular issue should forward them to the Marketing and Communication department. 
• We do not support - Extensive commencement photography (e.g., photos of every student and every college/department pinning event); news coverage/video requests/photo requests with narrow appeal; news that has already been announced; and coverage of events that have already happened. Depending on the nature and timing of the request, as well as its alignment with the university’s larger strategic priorities, we may recommend alternative options for fulfilling it. 

• Working with us - To request Media Services support, please submit a request in Lytho. Please note that there is no longer a Rush Request option in Lytho. 

Executive Communications supports a variety of communication activities for the Office of the President, the Office of the Provost, the Board of Visitors and Government Relations that are aligned with the overall mission and strategic goals of the university. 

• Executive Communications provides connections between the university’s top administrators and both internal and external audiences. 

• This includes producing speeches, video scripts, written messages, social media posts and quotes on behalf of or by the president, as well as news releases related to presidential announcements or BOV meetings, and communications related to government relations or visits by elected officials.  

• We do not support - All requests are reviewed and considered on a case-by-case basis, and no request is guaranteed to be fulfilled. Depending on the nature and timing of the request, as well as its alignment with the university’s larger strategic priorities, we may recommend alternative options for fulfilling it.  

• Working with us - Please submit a request in Lytho for using the Office of the President Request Form. Please note that there is no longer a Rush Request option in Lytho. External requestors should contact president@radford.edu for access to Lytho. 

The Unit/College Communications and Client Support team serves as a strategic partner to academic colleges, administrative units and campus departments, helping them amplify their stories, celebrate achievements and advance their goals in alignment with the university's mission and strategic priorities. 

• Strategic Guidance - We consult on communication strategy, messaging, and planning for your college or unit, ensuring alignment with university brand standards and institutional goals. We also help surface stories worth elevating through university-wide channels. 

• Content Development Support
  • Collaborate with units/colleges to develop narratives around student success, faculty accomplishments, program innovations, and departmental achievements  
  • Help colleges develop internal communications while elevating significant stories to Marketing and Communications channels 
  • Forward potential university-wide stories to Media Services for consideration 
  • Support email communications, newsletters, social media, event coverage, and web content consultation 
  • Assist with communications planning for colleges and divisions 
  • Provide social media strategy and content planning consultation 
  • Offer supplemental photo and news coverage for events aligned with strategic priorities 
• Brand compliance support - We help colleges and divisions uphold university brand guidelines, including updating outdated branding materials, ensuring proper logo usage and facilitating compliance across all communication materials such as nametags, signage and promotional items. 

• Liaison to centralized resources - Communication partners serve as the connection between colleges, divisions and the broader Marketing and Communication team. We help to prioritize and submit larger or more complex communication requests through Lytho to centralized resources such as graphic design, video production and university-wide communication channels to ensure that unit stories and projects are amplified through appropriate university-wide channels when they align with strategic priorities. 

• We do not support - Individual department newsletters that fall outside college/division-level communications; Program-specific social media account management, or communication requests that do not align with the college/unit or university strategic priorities or brand standards. Depending on the nature and timing of the request, as well as its alignment with the university's larger strategic priorities, we may recommend alternative options for fulfilling it. 
• Working with us - To request Unit/College Communications support, please submit a request in Lytho. Our team includes communications partners assigned to specific colleges and units who can provide dedicated support for your initiatives and campaigns. After you submit your request, we will coordinate with the appropriate communications partner to assist you. We encourage early consultation on major initiatives and campaigns to ensure proper planning and resource allocation.