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Marketing and Communication

The Office of Marketing and Communication provides our learning locations in Radford, Roanoke and Abingdon with a broad range of services to support the university’s mission and advance its strategic priorities. These services include marketing and advertising, media relations, creative design, brand management, web and digital design, internal communications and executive communications.

students around fountain on campus

The Office of Marketing and Communication is responsible for achieving four goals: 

  • Strategic-Focus: Advance the vision, mission, themes and core values in the new strategic plan through executive communications, university events and strategic initiatives.
  • Awareness and Engagement: Increase internal and external awareness of and engagement in academic programs, university events, extracurricular activities, and support services and resources.
  • Reputation: Positively influence the university’s reputation by communicating key messages and success stories and effectively managing crises and other reputational risks.
  • Brand: Enhance the university’s brand equity by promoting our graphic identity, pillar messages and campaign tagline in a credible, consistent and compelling manner. 

Media Inquiries

Contact Justin Ward at jward53@radford.edu or call 540-831-1953. 

Need a subject matter expert? Find one for your next story in our directory.

University Announcements

For directory information or weather-related school closing information, call the university's main switchboard at 540-831-5000. School closing notices, and other special announcements, are also posted on the Radford University homepage at www.radford.edu and university social media.

Radford University in the News

  • Highlanders in the News: Week of Oct. 26, 2026

    October 30, 2026

    Associate Professor Zach Collier explains the cybersecurity threat known as “slopsquatting”; future Highlander and current Halifax County student Allie Payne celebrates a high school milestone; and Radford becomes the commonwealth’s first public university to strike an education agreement with Virginia State Police.

    Radford President Bret Danilowicz at an MOU signing with Virginia State Police

  • Davis College offers new graduate certificate in innovation

    October 29, 2026

    The certificate is designed to help students and working professionals develop the skills needed to drive organizational growth and adapt to an evolving business and technology landscape.

    Kyle Hall

  • Building and bonding communities through sport

    October 29, 2026

    Associate Professor of Health and Human Performance Tiesha Martin discussed the power of sport for community outreach. The event was part of the RAD Talks series.

    Associate Professor of Health and Human Performance Tiesha Martin
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