Marketing and Communication

The Office of Marketing and Communication is responsible for achieving four goals: 

• Strategic-Focus: Advance the vision, mission, themes and core values in the new strategic plan through executive communications, university events and strategic initiatives.
• Awareness and Engagement: Increase internal and external awareness of and engagement in academic programs, university events, extracurricular activities, and support services and resources.
• Reputation: Positively influence the university’s reputation by communicating key messages and success stories and effectively managing crises and other reputational risks.
• Brand: Enhance the university’s brand equity by promoting our graphic identity, pillar messages and campaign tagline in a credible, consistent and compelling manner.