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Art Graphic Design 281

ARTG 281. Graphic Design Production Techniques

Prerequisites: ARTG 280 with a grade of “C” or better.

Credit Hours: (3)

Development of design problem solving skills and current electronic file pre-press preparation. Basic production for professional and desktop printing.

Note(s): Students cannot received credit for both ARTG 281 and ART 281.


Detailed Description of Content of Course

This course completes the students’ introduction to graphic design and further develops and sharpens their critical capacity and understanding of the production process and how it relates to design decisions. Building on the basics introduced in ART 280, students will complete studio assignments demonstrating mastery of the software programs most used by graphic design professionals. Specific areas of investigation include file preparation for electronic pre-press, scanning and manipulation of line and continuous tone art, use and specification of type, colors, and layout.

 
Detailed Description of the Conduct of the Course

Art Graphic Design 281 is organized as both a studio and lecture course. All studio assignments provide extensive practice in design for professional offset reproduction and desktop printing. Lectures, texts, videos, and actual printed pieces are all used to reinforce and illuminate the studio activities. The above emphasize current electronic pre-press processes and provide an understanding of actual print production and its relation to design. Studio assignments deal with typography, orderly visual layout, image manipulation, file preparation, etc.
 

Goals and Objectives of the Course

Upon satisfactory completion of this course, the student demonstrates extended design problem solving and pre-press production skills and an understanding of the role of the designer in current print production processes. The student further demonstrates an increased perception and ability for critical analysis and discussion and presentation of various graphics.
 

Assessment Measures

Assessment takes several forms:

1. Two or more written examinations cover the intellectual and manipulative concepts of the text, demonstrations and studio activities. All exams are objective in nature and form a significant part of the final evaluation.
2. The various studio assignment solutions are reviewed in terms of appropriateness to the stated problem, creativity, craft, process, timeliness, etc.
3. Studio assignments receive written evaluations. Individual and group critiques provide ample opportunity for verbal and written analysis, comparison and conceptualization.
4. Because of the experiential nature of many studio activities and demonstrations, a strict attendance policy is enforced.
 

Other Course Information

None
 

Review and Approval
Revised April 13, 2012