ARTG 382: Branding Design
Prerequisites: ARTG 380 with a grade of “C” or better
Credit Hours: (3)
Visual problem solving for graphic designers encompassing illustration, photography
and typography in a page layout for print media. Client relations, presentation and
professional practice for graphic designers.
Note(s): Applied Learning designated course. Students cannot receive credit for both
ARTG 382 and ART 380.
Detailed Description of Course
Prepares the student to conceptualize, design, and develop logos and brand identity
materials, and to present their work using best-practice presentation skills. Realistic
assignments include: developing creative briefs, a variety of finished logo solutions,
and persuasive design rationales for a range of different types of businesses. Students
will also create brand identity presentation books as well as logo specification materials
to support their designs.