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Marketing and Communication

The Office of Marketing and Communication provides our learning locations in Radford, Roanoke and Abingdon with a broad range of services to support the university’s mission and advance its strategic priorities. These services include marketing and advertising, media relations, creative design, brand management, web and digital design, internal communications and executive communications.

students around fountain on campus

The Office of Marketing and Communication is responsible for achieving four goals: 

  • Strategic-Focus: Advance the vision, mission, themes and core values in the new strategic plan through executive communications, university events and strategic initiatives.
  • Awareness and Engagement: Increase internal and external awareness of and engagement in academic programs, university events, extracurricular activities, and support services and resources.
  • Reputation: Positively influence the university’s reputation by communicating key messages and success stories and effectively managing crises and other reputational risks.
  • Brand: Enhance the university’s brand equity by promoting our graphic identity, pillar messages and campaign tagline in a credible, consistent and compelling manner. 

Media Inquiries

Contact Justin Ward at jward53@radford.edu or call 540-831-1953. 

Need a subject matter expert? Find one for your next story in our directory.

University Announcements

For directory information or weather-related school closing information, call the university's main switchboard at 540-831-5000. School closing notices, and other special announcements, are also posted on the Radford University homepage at www.radford.edu and university social media.

Radford University in the News

  • Radford University names Philip Bruce as executive director of career and talent development

    November 11, 2026

    Radford University has selected Philip Bruce as executive director of the Office of Career and Talent Development, bringing a wealth of expertise and vision to a position embodying the university's commitment to enhance student success through experience-based learning.

    Philip Bruce

  • Highlander Highlights: Week of Nov. 2, 2026

    November 6, 2026

    Highlander Highlights shares with readers some of the extraordinary accomplishments happening on and off campus through the tireless work and curiosity of our students, faculty, staff and alumni.

    Alternative Fall Break

  • Center for Applied Analytics hosts lecture by visiting specialist

    November 5, 2026

    Kenneth Crowther, a product security leader with Xylem, the Washington, D.C.-based global water technology company, discussed the process of gathering optimal levels of data and urged the use of a human component: “When we want to know what to do, we've got to ultimately find out from our customers.”

    Kenneth Crowther speaks at the fall lecture presented by Radford's Center for Applied Analytics
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