University Relations Office Staff
Ms. Ashley Schumaker
Chief of Staff and Vice President for University Relations
Ashley Schumaker serves as the chief of staff to Radford University President Brian O. Hemphill and is the vice president for University Relations. She provides critical leadership across University Relations to ensure the needs of internal and external stakeholders are met with excellence. Additionally, Ashley ensures the activities of University Relations are in alignment with the mission, vision, and strategic plan for Radford University.
Pam McCallister joined University Relations’ Creative Services team in October 2016. As a marketing copywriter/editor, she works with designers, writers and clients while editing, fact-checking and writing copy for a wide range of projects. Prior to arriving at Radford University, she worked as a copy editor and designer for newspapers, including The Roanoke Times and the Atlanta Journal-Constitution; as a communications specialist for Friends of the Blue Ridge Parkway; and as a freelance magazine designer. Pam holds a B.A. in Journalism from Marshall University.
Executive Assistant to the Vice President for University Relations
Peggy McCue serves as the executive assistant to Ms. Schumaker, vice president for University Relations.
Peggy has been at Radford University for seven years, serving in Facilities Warehouse and Surplus and later as the departmental purchasing specialist. She was the administrative assistant to the executive director of Facilities Management before joining University Relations in January, 2018.
Associate Vice President for University Relations
Caitlyn Scaggs is the associate vice president for University Relations. She serves as chief communications officer and marketing strategist for Radford University. She is responsible for overall communication and research-based messaging, as well as marketing and branding activity for Radford University. Caitlyn oversees all aspects of the development and dissemination of public messaging.
Mark Lambert, M.S. '97
Director of University Relations—Roanoke-based
Mark Lambert joined the University Relations department in July 2019 as the result of the merger of Jefferson College of Health Sciences into Radford University, and serves as the Director of University Relations—Roanoke-based for Radford University Carilion. He is responsible for communications, marketing and messaging, working in collaboration with the University Relations team on the main campus. Mark holds an M.S. in Corporate & Professional Communication from Radford University and dual B.A.s in Mass Communication and Graphic Art from Emory & Henry College. Previously, Mark served as the Senior Coordinator of Communications & College Relations for Jefferson College of Health Sciences.
Paul Davis plans, produces and edits visual/multimedia (primarily video) marketing content for student recruitment, student promotion and other outreach purposes of the university in fulfillment of its marketing needs. As needed, he produces photography with digital imagery and processes images for use in marketing materials. Working in collaboration with managers, other UR staff, clients across the university and Radford University students, he is charged with ensuring that all University Relations-produced media is highly engaging, technically sound and aesthetically pleasing. Paul has been behind the camera and in the editing room for over 10 years, working on both independent and commercial projects. He attended The University of North Carolina at Chapel Hill where he studied media production. As an independent contractor, he has worked with large marketing firms, popular television producers and prominent web content producers.
Justin Ward joined the University Relations team in the Spring of 2018 as a multimedia producer. He works closely with other Creative and Marketing Services staff to develop and market visual content for Radford University. You will most likely see him throughout campus with a camera in hand capturing memorable Highlander moments. Justin is an alumnus of Radford with a BS in media studies and a concentration in journalism, spending summers interning with local news agencies and CBS News in Washington, D.C. He spent eight years as a reporter for both WDBJ7 in Roanoke, VA and WVVA in Bluefield, WV. During his career he’s been invited to interview the Vice President of the United States, was nominated for an Emmy Award and won state and regional awards for journalism and videography work. Justin lives in Christiansburg where he was raised.
Director of Media Services
Sherry Wallace leads the team of public relations writers in the production of various university publications, including Radford Connected, The Magazine of Radford University and various newsletters. She is also charged with managing the university's reputation among external media outlets. Before joining University Relations in 2013, she worked as a public information officer and marketing manager in the aviation industry.
Public Relations Writer
Don Bowman is a public relations writer for the Waldron College of Health and Human Services and the College of Science and Technology. A graduate of the University of Kansas, he earned a B.S. in Journalism and served in a variety of public relations and marketing roles prior to joining University Relations in 1988.
Public Relations Writer
Mary Hardbarger is a public relations writer for the Division of Student Affairs, covering Student Government, Greek Life, the Center for Diversity and Inclusion, the Disability Resources Office, McConnell Library and ROTC. A graduate of Virginia Tech, she holds a B.A. in Communication and has more than five years of professional writing and editing experience. She joined University Relations in 2014.
Public Relations Writer
Chad Osborne is a public relations writer for the College of Business and Economics and the College of Education and Human Development. He holds a B.A. in Mass Communications from Emory & Henry College. He joined University Relations in 2005.
Max Esterhuizen, M.S. '15
Media Services Specialist
Max Esterhuizen is a public relations writer for the College of Humanities and Behavioral Sciences. He graduated from Virginia Tech with a B.A. in English and holds a M.S. in Corporate and Professional Communication from Radford University. Prior to joining the University Relations staff, Max worked as a sports journalist covering Virginia Tech athletics.
Web Communications and Strategy
Meghan Williams Spraker, M.S.
Director of Digital Communications and Marketing
Meghan Williams Spraker joined the Radford University web communications team as a web content editor in November 2010. In 2013, Meghan became web content strategist and in late 2015 assumed the role of manager of web communications. Most recently, Meghan was named director of digital communications and strategy.
Meghan manages the “core” site of the Radford University website; assists with web-related issues including site design and development, message strategy, content creation; development, strategy, and maintenance of university social media channels; analytics; usability, and information architecture; provides training in the campus content management system (CMS); and develops, maintains and disseminates university web standards.
Previously, Meghan served as the communications manager for the Division of Student Affairs and University Relations at Virginia Tech. She also served as the associate director of public affairs at a non-profit organization in Richmond, Va. She received her B.S. in Communication from Radford University and her M.S. in Mass Communications with a concentration in Strategic Public Relations from Virginia Commonwealth University.
Jessica Fowler serves as the Digital Strategist for the University Relations department at Radford University. She, in conjunction with other university faculty and staff, is responsible for maintaining and updating Radford University’s core site and associated content; ensuring digital brand compliance on the university's website; providing content management system training; maintaining and reporting on the university's core site analytics; and creating marketing landing pages for university departments and colleges.
Previously, Jessica served as the Web Content Producer and editor for Radford University's University Relations department. She was also previously the Social Media Editor and Web Content Assistant Producer for the dpartment Her past experience also includes serving as the marketing and communications specialist for an engineering firm in Salem, Va. She received her B.A. from Hollins University in Roanoke, Va., in 2015, and is currently pursuing an M.S. in Communication.
Digital and Media Interactive Designer
Hannah joined the University Relations team in June 2018. She creates digital media, including ads and animations, and also designs for print. She holds a B.F.A. in Art with a concentration in Creative Technologies/Animation from Virginia Tech.
Social Media Coordinator & Web Content Assistant Producer
Alexa Nash joined the Radford University family in October 2018 as the social media coordinator and web content assistant producer. In conjunction with the University Relations web communications team, she develops and produces social media content and provides guidance to university departments on effective social media strategies. She also assists in departmental website development and CMS training under the leadership of the web content producer and editor.
Alexa holds a B.A. in Communication Studies from the University of Lynchburg and an M.S. in Mass Communications with a multimedia journalism concentration from Virginia Commonwealth University. Previously, Alexa worked as a freelance journalist for several news outlets in central Virginia.
Creative and Marketing Services
Director of Creative Services
Robin Dowdy joined the Radford University Relations team as a graphic designer in June 2018. She conceptualizes and creates brochures, booklets, illustrations, posters and any other kind of visual material needed to provide advertising and marketing to the university and all its colleges. Previously, Robin served as the graphic designer for University Relations at Virginia Tech. She received her B.F.A. in Art with a concentration in Graphic Design from West Virginia University.
Senior Graphic Design Manager
Working closely with the director of creative and marketing services, Nickola Dudley is responsible for the successful and on-time execution of all Creative Services projects from conception, to execution, to delivery. In collaboration with graphic designers, writers, university clients and vendors, she acts as both designer and manager to provide creative direction to all projects and ensure that they achieve technical accuracy, reflect university brand standards and effectively communicate the client's message. Originally from South Jersey, Nickola lived and worked in Asheville, North Carolina for more than 15 years. After completing her M.F.A. from UNC Greensboro in 2013, she moved to Blacksburg, Virginia and worked as a graphic designer for the College of Agriculture and Life Sciences at Virginia Tech.
Jeff joined the University Relations team in March of 2018 serving the role of university photographer. Prior to joining Radford University, Jeff worked as a producer for Visual Media at Savannah College of Art &Design. Prior to his work at SCAD, Jeff owned and operated his own corporation specializing in visual content for stock photography, editorial magazines, tourism offices and universities. A graduate of Virginia Tech, he holds an B.A. in Graphic Design and has more than 20 years of professional experience in visual communications.
James Harman, B.S. '92
James Harman creates and oversees the production of graphic design materials ranging from web banners to book-length publications in the Creative Services subdivision of the department. An RU alumnus, he holds a B.S. in Art with a concentration in Graphic Design. He joined University Relations in 1992, having previously interned as a student-worker since 1990.
Graphic Designer Manager
Nakia Shelton creates and conceptualizes brochures, advertisements, brand images, illustrations, posters and other visual materials to provide advertising and marketing to the university and all its colleges. She holds a B.F.A. in Art with a concentration in Graphic Design. She joined University Relations in 2013.