University Relations Office Staff
Vice President for Advancement and University Relations
Associate Vice President for University Relations
Becky Brackin joined Radford University as the associate vice president of University Relations in June 2021. Brackin serves the critical role of chief communications officer and marketing strategist for Radford University. She is responsible for overall communication and research-based messaging, as well as marketing and branding activity for the University.
Previously, she was the director of communications and marketing at Angelo State University (ASU) in San Angelo, Texas. Brackin, was ASU’s first director of community relations and quickly became a key member of the communication leadership team. She also earned a Bachelor of Business Administration from ASU in 1985.
While at ASU, Brackin led her team to produce award-winning recruiting materials and marketing campaigns in both print and digital categories. She led ASU’s web team through a complete redesign of the main website in 2020. She has served on the SACS-COC reaccreditation and QEP teams, staff senate and president’s cabinet. Before joining ASU, Brackin was president and publisher of the San Angelo Standard-Times daily newspaper.
Executive Assistant to the Associate Vice President for University Relations
Peggy McCue serves as the executive assistant to Ms. Brackin, associate vice president for University Relations.
Peggy has been at Radford University since January, 2011, starting in Facilities Warehouse and Surplus and later as the departmental purchasing specialist. She was the administrative assistant to the executive director of Facilities Management before joining University Relations in January, 2018.
Mark Lambert, M.S. '97
Director of University Relations—Roanoke-based
Mark Lambert joined the University Relations department in July 2019 as the result of the merger of Jefferson College of Health Sciences into Radford University, and serves as the Director of University Relations—Roanoke-based for Radford University Carilion. He is responsible for communications, marketing and messaging, working in collaboration with the University Relations team on the main campus. Mark holds an M.S. in Corporate & Professional Communication from Radford University and dual B.A.s in Mass Communication and Graphic Art from Emory & Henry College. Previously, Mark served as the Senior Coordinator of Communications & College Relations for Jefferson College of Health Sciences.
Director of Media Services
Justin Ward joined the University Relations team in the Spring of 2018 as a multimedia producer. He works closely with other Creative and Marketing Services staff to develop and market visual content for Radford University. You will most likely see him throughout campus with a camera in hand capturing memorable Highlander moments. Justin is an alumnus of Radford with a BS in media studies and a concentration in journalism, spending summers interning with local news agencies and CBS News in Washington, D.C. He spent eight years as a reporter for both WDBJ7 in Roanoke, VA and WVVA in Bluefield, WV. During his career he’s been invited to interview the Vice President of the United States, was nominated for an Emmy Award and won state and regional awards for journalism and videography work. Justin lives in Christiansburg where he was raised.
Taylor Blue joined the University Relations team as a multimedia producer in May 2021. Prior to joining University Relations, Taylor served as an assistant director of communications with Radford University Athletics for four years. Before Radford, Taylor spent time as a student assistant and media relations graduate assistant at Troy University in Troy, Alabama. The Dadeville, Alabama, native graduated from Troy in July 2015 with a B.S. in Sport and Fitness Management and earned an M.S. in the same field in July 2017.
Robert Robinson joined the University Relations team in June of 2021. Prior to joining the University, Robert served as the Creative Producer for WSLS 10’s lifestyle show, Daytime Blue Ridge for two years after serving as a News Photographer and Production Assistant for WXII 12 in Winston-Salem, North Carolina. Robert earned a B.S. in Apparel Merchandising from East Carolina University as well as an Associate’s in Broadcast Production Technology from Forsyth Technical Community College.
Pam McCallister joined University Relations’ Creative Services team in October 2016. As a marketing copywriter/editor, she works with designers, writers and clients while editing, fact-checking and writing copy for a wide range of projects. Prior to arriving at Radford University, she worked as a copy editor and designer for newspapers, including The Roanoke Times and the Atlanta Journal-Constitution; as a communications specialist for Friends of the Blue Ridge Parkway; and as a freelance magazine designer. Pam holds a B.A. in Journalism from Marshall University.
Media Services Specialist
Chad Osborne is a media services specialist for the College of Business and Economics and the College of Education and Human Development. He holds a B.A. in Mass Communications from Emory & Henry College. He joined University Relations in 2005.
Digital Communications and Marketing
Meghan Williams Spraker, M.S.
Director for Digital Communications and Marketing
Meghan Williams Spraker joined the Radford University web communications team as a web content editor in November 2010. In 2013, Meghan became web content strategist and in late 2015 assumed the role of manager of web communications. Most recently, Meghan was named director of digital communications and strategy.
Meghan manages the “core” site of the Radford University website; assists with web-related issues including site design and development, message strategy, content creation; development, strategy, and maintenance of university social media channels; analytics; usability, and information architecture; provides training in the campus content management system (CMS); and develops, maintains and disseminates university web standards.
Previously, Meghan served as the communications manager for the Division of Student Affairs and University Relations at Virginia Tech. She also served as the associate director of public affairs at a non-profit organization in Richmond, Va. She received her B.S. in Communication from Radford University and her M.S. in Mass Communications with a concentration in Strategic Public Relations from Virginia Commonwealth University.
Laken Dillow, B.F.A. '19
Laken Dillow joined the University Relations team in October 2020. She provides support in managing the core website of Radford University, and serves as a consultant to campus partners by providing a strategic approach to website content, layout and design. Laken uses web best practices in SEO, Google Analytics, readability and accessibility to help strengthen the university's brand digitally. Laken also develops strategic social media plans for the university's social platforms. She holds a B.F.A. in Graphic Design with a minor in Marketing from Radford University.
Director of Creative Services
Robin Dowdy joined the Radford University Relations team as a graphic designer in June 2018. She conceptualizes and creates brochures, booklets, illustrations, posters and any other kind of visual material needed to provide advertising and marketing to the university and all its colleges. Previously, Robin served as the graphic designer for University Relations at Virginia Tech. She received her B.F.A. in Art with a concentration in Graphic Design from West Virginia University.
Graphic Design Manager
Foster joined the University Relations team in January 2020 as a graphic design manager. He provides assistance with managing projects for admissions and academics while also creating marketing and branding materials for the University. He previously worked as the creative services manager at Concord University, where he received his B.A. in advertising and graphic design in 2014.
James Harman, B.S. '92
James Harman creates and oversees the production of graphic design materials ranging from web banners to book-length publications in the Creative Services subdivision of the department. An RU alumnus, he holds a B.S. in Art with a concentration in Graphic Design. He joined University Relations in 1992, having previously interned as a student-worker since 1990.