Design Merchandising 300

DSNM 300: Visual Merchandising Studio

Prerequisites:  DSN 220, DSN 223, DSNM 205, DSNM 247; 2.5 in-major GPA; Passing Portfolio Review Assessment

Credit Hours: (3) Six hours studio

This studio course prepares students to learn how to graphically represent visual merchandise products within a retail setting.

Note(s): Students cannot receive credit for both DSNM 300 and DSNM 433.

Detailed Description of Course

Topics included in this course will address mechanical drafting techniques to develop floor plans, elevations, reflected ceiling plans, quick sketch perspectives, gray tone illustration, and 3d modeling with scale mock-ups; space and the human body using human factors theory; local, state and federal building codes, life safety codes and barrier free guidelines; wayfinding; principles of lighting design; elements and principles of design relative to promotion in a 3-d composition. Students will develop and implement in-store merchandising displays.

Detailed Description of Conduct of Course

Instructional strategies include: lecture, demonstration, guest speakers, exams and projects; scale models, oral presentations and juror critiques; actual window displays.

Goals and Objectives of the Course

Upon successful completion of this course, the student will demonstrate:

1) An understanding of how to prepare floor plans, elevations drafted to scale with appropriate applications regarding all local, state and federal codes, barrier free guidelines and life safety codes; wayfinding; store layouts.
2) An understanding of how to prepare reflected ceiling plans to scale that address all lighting principles.
3) An understanding of how to express design ideas three-dimensionally through: quick sketch perspectives and scaled- models.
4) A comprehension of the human body in space using human factors theory
5) An understanding of how to move ideas from layout to actual full-scale settings successfully illustrating a comprehension of the elements and principles of design as expressed in all compositions.

Assessment Measures

Assessments include: exams, projects, models, presentations, critiques and full-scale applications.

Other Course Information


Review and Approval
March 2010