Marketing 673

MKTG 673: Globalism, Capitalism, and “Flattened” Marketing

Prerequisite: None

Credit Hours: (3)

Brief Description of Course:  Issues of Globalism and marketing in a flattening world: Trade, competition, culture and the effects on nations, organizations, and new business people.


Detailed Description of Content of the Course

MKTG 673 encourages the MBA student to discuss and uncover key issues of Globalism from the perspectives of politics, economics, culture, organizations and the individual. Issues discussed will include:

What is Globalism?

Is Globalism spreading? The world flattening?

What are the effects of globalism on nations, organizations and individuals?

How is globalism affected by culture, demographics, economic policies and technology?

What are the ethical issues of globalism?

In order to discuss these and other issues, the students must understand: (1) what globalism and “flattening” mean and understand evidence for the phenomena continuing; (2) the meaning of culture and measures of cultural differences; and (3) demographic trends in the world and possible consequences.


Detailed Description of Conduct of Course

The class is a mixture of instructor lectures and class discussion led by selected class discussion leaders. Academic readings along with popular and trade books support the class discussions. Students must attend and be prepared: reading assignments and doing thought papers in advance of the class discussions.


Goals and Objectives of this Course

Create an understanding of culture and cultural measures. Make students aware of the business, personal, political and ethical issues raised by Globalization. Encourage them to discuss and anticipate problems related to global competition and partnership.


Assessment Measures

Attendance, preparation, participation, evidence of applying principles to business situations, and effort in leading discussions may include but not be limited to student evaluation in MKTG 673.


Other Course Information:  None


Review and Approval

Approved:  May, 2010