MGNT 428: Business Strategy
Prerequisite: FINC 331, MGNT 357, MKTG 340 and Senior standing
Credit Hours: (3)
The BBA capstone course focusing on how organizations achieve long-term success in a competitive global environment. Students will learn how the functional skills acquired in other business classes can be integrated with sound strategic principles to make ethical, strategic choices designed to make firms innovative, profitable and achieve growth goals. A business core requirement.
Note(s): Applied Learning designated course.
Detailed Description of Content of Course
Outline of major topics:
• Concepts of Strategic Management
• Industry Analysis
• Stakeholder Ethics
• Internal Resource Assessment
• Revenue-Cost-Profit Assessment
• Innovation for Efficiency and Effectiveness
• Competitive and Cooperative Strategy Formulation
• Corporate Diversification
• Global Dynamics
• Corporate Governance
• Strategic Agility and Dynamic Execution
Detailed Description of Conduct of Course
By completing the course, the student will be able to utilize a wide range of strategic decision making tools for the competitive positioning of the firm. Content will be structured around a Strategic Management Model: a data-driven model where decision makers make and implement strategic choices designed to ensure competitive advantage and the long-term success and profitability of the firm. Delivery options may include lectures, case studies, presentations, simulations, research projects, and other outside assignments to integrate various business disciplines. Student participation in the class will lead to development of the analytic, innovation, and communication skills required in managing an organization.
Goals and Objectives of the Course
At the conclusion of the course, the student will be able to:
1) Synthesize skills and knowledge from core business disciplines to demonstrate how to position a firm to achieve sustainable competitive advantage.
2) Explain how environmental factors, globalization, and innovation influence competitive dynamics.
3) Identify, apply and interpret the results of analytical techniques and innovative thinking to recommend action or guide decision making that improves business performance.
4) Use appropriate analytical techniques to evaluate innovative strategies with respect to feasibility, desirability, viability for ongoing, competitive adaptation.
5) Develop and recommend implementation plans that consider obstacles and critical issues that must be addressed by the firm when pursuing innovative strategies.
Grading will be based on a combination of examinations, the student's participation in class discussions, oral presentations, writing assignments, and business simulations or other projects as assigned.
Other Course Information
Outside presenters, videotapes illustrating business strategy concepts, and use of computer tools and software will be used depending on the projects selected by the instructor.
Review and Approval
March 15, 2016
Fall 2010, reviewed and approved by the Department of Management faculty.
March 01, 2021