Entrepreneurship 350

ENTR 350: Managing New Venture Creation

Three hours lecture. (3)

Prerequisite: ENTR 240 or ENTR 250

Instructs students on the initiation of business ventures.  Topics to be covered in the course include the creation, identification, and analysis of business models; the process of launching new ventures as a privately-owned entrepreneurial venture; and the identification, acquisition, and deployment of the resources necessary to implement business idea.

Note(s): Applied Learning designated course.


Detailed Description of Content of Course

The course provides students with the tools necessary to manage a new business creation and start-up.

The following topics will be covered:

•Evaluating and screening product/service ideas

•Understanding business models and how they can be used to improve business outcomes

•Assessing market attractiveness

•Understanding the business startup process


Detailed Description of Conduct of Course

Day to day class activities will center around projects, lecture, and in-class activities.  A combination of videos, speakers, and other methods may also be used in course delivery.

Students will also be expected to make several presentations during the semester.  Further, students enrolled in this course will be expected to complete and present a business plan either individually or within a group setting.


Goals and Objectives of the Course

After finishing this course, the student will be able to:

•Identify and evaluate product/service opportunities for starting a business

•Identify market opportunities and identify the course of action needed to grow that opportunity

•Measure customer attractiveness to new business idea

•Research the feasibility of business model for new company

•Assess profitability of new business model


Assessment Measures

Student achievement will be assessed through examinations, presentations, in-class activities, and written assignments.


Other Course Information


Review and Approval

October, 2007

January, 2010

August 2020

March 01, 2021