Communication and Media Studies 605
COMS 605: Applied Communication Research
Prerequisites: Graduate standing
Credit Hours: (3)
Research methods and reporting procedures in communication research. Understanding reporting procedures and a variety of quantitative and qualitative methods of data collection, analysis, and interpretation.
Detailed Description of Content of the Course
1. Research Foundations
a. Nature of inquiry
b. Key terms and concepts
e. Threats to validity
2. The Process of Research
a. Formulating the research question
b. Collecting data
c. Analyzing and interpreting data
d. Developing conclusions
e. Writing the research report
3. Qualitative Research Methods in Communication
b. Participant observation
c. Focus groups
d. Case study
f. Critical methods
4. Quantitative Research Methods in Communication
a. Experimental Research
b. Field Research
c. Survey Research
Detailed Description of the Conduct of Course
This course will provide students with a detailed overview of a variety of quantitative and qualitative methods that have been typically employed to address communication research questions. It is designed to develop an appreciation and understanding on the part of students that research questions need to be matched with appropriate methods of inquiry. Students will learn how to set and implement rigorous standards of data collection, analysis, interpretation, and reporting.
Goals and Objectives of the Course
The goals of this course are:
1) to prepare students to develop and design research projects in communication research and
2) to provide students with the skills to critically evaluate communication research.
The objectives of this course are:
1) to develop understanding of epistemological assumptions and considerations that underscore communication research,
2 to develop understanding of the key pragmatic issues involved in communication research, and
3) to develop understanding of the principle types of communication research (both qualitative and quantitative) and their appropriate applications.
Several assessment measures may be used in this course. These include: examinations, individual and group reports, and analytical papers.
Other course information
Review and Approval
DATE ACTION APPROVED BY
August 2001 changed Web addresses and place on Web page.