Communication and Media Studies 493

COMS 493: Corporate & Industrial Video Production.

Prerequisite: COMS 130, COMS 230, COMS 346, or permission of instructor

Credit Hours: (3)

Preparation, planning, writing and production of video programs of video programs Within corporate and industrial environments. Definition of external and internal program needs, development of training objectives, research proposals; directing of video projects, management of post-production packaging and distribution; legal contracts and responsibilities.


Detailed Description of Content of Course

This course will cover the following topics:

1. Overview of the three phases of production
2. Budgeting
3. Legal contracts
4. Script development
5. Storyboards and presentation of ideas
6. Scriptwriting conventions
7. Production Breakdown and Scheduling
8. Talent scouting, screen tests and casting
9. Production design
10. Floor plans and blueprints
11. Graphics titles and digital effects
12. Post-production
13. Storage of original footage and masters
14. Production evaluation
15. Interactive video


Detailed Description of the Conduct of Course

This course will be conducted as a seminar/discussion group. The experience of real world producers is very valuable. Class members will have the opportunity to meet with corporate and professional producers in the class on days to be announced. In addition, students are encouraged to gather examples of budgets, production rate cards, scripts, release forms, storyboards, proposals, treatments, copyright clearances, etc., and to use these as models for their work. The merits and demerits of the examples will be discussed in class.

The course will be taught with two emphases in mind, the need for theoretical knowledge and the need for practical experience and preparation. Students will work for a fictional or a real client seeking to produce a final product. Every aspect of production from needs assessment to distribution will be covered in the class. Students will gather a complete package of relevant documents/material designed for this project. If negotiations with a real client take place, the class will be divided into production teams with specific responsibilities delegated to students. Students' contributions will be shared and evaluated in production planning meetings, which will be held on a regular basis. Field footage will be shot and edited ready for insertion into the main program.


Goals and Objectives of the Course

1. To provide students with a detailed knowledge of preparation, planning, writing and production of video programs within corporate and industrial environments.
2. To develop sensitivity to internal and external program needs that may be determined by management and clients.
3. To exercise leadership in directing projects, delegation of responsibility, supervision of production personnel and evaluation of projects.
4. To manage post-production packaging, distribution and coordination of programs.
5. To negotiate formal legal contracts, copyright clearance, royalties, releases and licenses which protect parties involved.


Assessment Measures

1. The professor and the clients will evaluate the final product (total package) and indicate approval or rejection. If the project is rejected, suggestions for improvement and correction will be offered. The revised product (package) may be submitted again for approval. Client satisfaction will be one of the major, but not only, criteria of evaluation.
2. A file of documents gathered in preparation for preproduction, production, and post-production will be submitted with the final videotape. The thoroughness of preparation, contents and presentation of the file will be another major criterion of evaluation. Grades will be based on the following breakdown: Needs Analysis, Proposal and Treatment (10%), Set Designs and Floor Plans (10%), Budget (15%), Scripts (15%), Legal Documents and Forms required (10%), Plans, Plots & Requisitions (10%), Teamwork & Leadership (10%), Production and Editing Video (20%).


Other Course Information



Review and Approval

Joe Flickinger, Chair

May, 2011