Communication and Media Studies 483

COMS 483: Advertising Campaigns

Prerequisites: COMS 130, 173, 223, 226, 230, 231, 273, 373, and 473, or permission of instructor

Credit Hours: (3) Four hours of lecture and laboratory

Note: May be repeated, but no more than 9 hours of 450 and/or 483 may be taken for credit.

Provides specific, directed activity for advanced students in advertising production, planning, and other experiential learning.


Detailed Description of Content of Course

Students apply theories and techniques learned in prerequisite courses to create advertising campaigns for various on- and off-campus clients.


Detailed Description of the Conduct of Course

Practica are administrated and managed by faculty within the University. Depending on the size of the class, practica will have a variety of formats, lecture, seminar and small groups. All practica will have major practical components built into them, and provide an opportunity for students to take on organizational roles and to publish or broadcast their creative products through real world media outlets. In most cases, students will receive feedback about their work from media professionals in their field, who will be brought into the university to evaluate their work.


Goals and Objectives of the Course

1. To provide hands-on experience for advertising students
2. To prepare students for real world working environments
3. To introduce students to future employers in managerial positions
4. To provide outside evaluation of products by media professionals
5. To encourage cooperative team efforts in which leadership is exercised
6. To develop portfolios of students' work in preparation for job searches


Assessment Measures

Some practica may be administered on a contractual basis. Grades will be based on the completion of given number of assignments. Highest grades will be awarded for work published/broadcast on local media outlets. Some students may be given leadership roles and evaluated according to the completion of designated tasks.


Other Course Information



Review and Approval

October 2005 Clay Waite, Chair

May, 2011