Program Type
Bachelor of Business Administration
Main Campus in Radford, VA


As a marketing major, you'll learn how to identify customer needs and develop targeted strategies to meet them. You'll explore the psychology of consumer behavior and learn how to craft compelling brand messaging, develop targeted advertising campaigns, and engage with customers on social media. Our program teaches data analysis, digital marketing, and professional sales.

Degree Requirements Based on Your Concentration

Concentration in General Marketing
General Education courses will be denoted below with a (GE). Students are required to take at least 30 credit hours of general education designated courses within their degree requirements. The Marketing major includes 33 general education credits. 

Concentration in Digital Marketing 
In our Digital Marketing Concentration you'll learn about the latest trends and techniques in social media marketing, search engine optimization, and email marketing. You'll have the opportunity to work on real-world digital marketing campaigns, developing skills in data analysis, campaign optimization, and content creation. 

Concentration in Professional Sales 
The Professional Sales concentration emphasizes hands-on learning to help you prepare for your career. You'll get the opportunity to work on sales campaigns for local businesses and develop your skills in areas like prospecting, relationship building, and closing deals.

Why Study Marketing at Radford

  • We have a unique curriculum that covers a wide range of topics from marketing strategy to brand management and digital marketing to sales promotion
  • You will develop a deep understanding of the marketing landscape and gain hands-on experience through real-world projects
  • Our faculty has real-world experience in their areas of expertise. They'll challenge you to think critically and creatively and provide support and guidance as you develop these skills
  • We emphasize practical, hands-on experience through projects that allow you to apply what you’ve learned in the classroom to real-world situations
  • You’ll get opportunities to work on marketing campaigns for local businesses, develop marketing plans for new products, and create social media strategies for real-world clients

Careers and Internships

Majoring in marketing with a concentration in General Marketing prepares you for careers in a variety of areas including: business-to-business professional selling and sales management, marketing communication, advertising and public relations, brand management and innovation, digital marketing, social media marketing, marketing research, marketing analytics, global marketing, multi-cross and omnichannel retail management, and supply chain management.

Majoring in marketing with a concentration in Digital Marketing prepares you for a career in a variety of roles including: social media specialist, digital copywriter, influencer, SEO or SEM specialist, marketing analyst, content strategist, content manager, user experience designer, and digital marketing associate. Our graduates are employed in large numbers by Fortune 500 corporations both nationally and globally. 

Majoring in marketing with a concentration in Professional Sales prepares you for a career in a variety of roles including: sales representative, account manager, sales engineer, sales associate, inside and outside sales representative, sales consultant, and account executive. Our graduates are employed in large numbers by Fortune 500 corporations both nationally and globally. 

Opportunities for Marketing students at Radford

You’ll have the opportunity to join the collegiate division of the American Marketing Association (AMA) which advances the professional development of its student members through leadership training and involvement in the various fields of marketing. AMA collegiate chapters host activities like Marketing Week with marketing speakers, etiquette dinners, open houses, and more.

  • 88% career placement rate for our graduates

  • 30+ years of AACSB accreditation

    (Advance Collegiate School of Business)

  • Only 5% of schools in the world are AACSB accredited

“The teachers that I have met have been my biggest cheerleaders and strongest mentors. Their constant encouragement, support, and effort has led me to accomplish goals that I never saw coming.” 

Alicia Harris ’18