Marketing Career FAQs

What can I do with a degree in marketing?

Few fields can match the range of career opportunities found in marketing. Entry-level jobs and advancement opportunities exist in advertising, brand and product management, customer service, marketing research, logistics/supply chain management, public relations, retail management, sales management, purchasing management, and visual merchandising, to name just a few. You can also choose to pursue these jobs with consumer or industrial firms that serve local, national, or international markets. You might begin your career interacting directly with an organization’s customers by building valued partnerships. Subsequent positions broaden your skills in other areas of marketing, such as leading the efforts of a marketing team, or developing specific product or geographic market areas.

Along the way, you will acquire the ability to solve complex problems using creativity, quantitative analysis, and a keen understanding of buyer decision making.

Return to Top

What skills and personal characteristics are required to succeed in marketing?

Skills such as working with others, communicating effectively, solving problems using creative and analytical thinking, along with traits such as initiative and a desire to attain personal and organizational goals are valuable in most marketing jobs.

Return to Top

Where can I learn more about marketing that would help me decide if I want to pursue it further?

You can consult such publications (available in most libraries, as well as online) as Marketing News, Advertising Age, Fortune, Business Week, and the Wall Street Journal. In addition to interesting articles, these publications contain advertisements for numerous marketing positions which will give you a good idea of the range of jobs available. 

Another excellent way to learn more about the field is to enroll in a Principles of Marketing course. Material in this class covers all the areas of marketing, and you do not need any other business courses to enroll. Marketing professors are also available to talk with you at any time about your career interests, or to answer any questions you might have about the marketing major. Finally, people working in marketing jobs can give you insightful information regarding the dynamics of marketing.

Return to Top

Will a major in Marketing prepare me for graduate school?

Success in graduate programs is determined by a desire to learn, a strong work ethic, effective communication skills, and determination.  Marketing students develop these skills and many others in their college courses. After working three to five years, many marketing students return to graduate school to pursue degrees such as the Master of Business Administration or a graduate degree in another field of study.

Return to Top

What are some typical entry-level marketing positions?

The possible entry level marketing positions are numerous, including such positions as:

  • Sales Representative,
  • Advertising Assistant, 
  • Public Relations Assistant, 
  • Retail Manager, 
  • Purchasing Agent, 
  • Research Analyst, 
  • Distribution/Transportation Manager, 
  • Logistics Manager, 
  • Marketing Assistant/Coordinator, 
  • Account Representative, 
  • Media Planner, 
  • Business Development Associate, 
  • Buyer/Merchandiser, 
  • Product Manager, 
  • Internet Marketing Specialist or 
  • Consultant.

    Success in these initial positions typically results in advancement and promotion within one or two years to positions with increasing responsibility. Marketing positions by nature tend to be high profile within an organization, and people who have the ability to produce consistent results experience accelerated promotions.

Return to Top

What is the starting salary range for marketing graduates?


Return to Top

What is the employment outlook for marketing jobs?

Faster than average job growth projected to grow over 22% from 2020 to 2030.  Projections indicate about 96,000 openings per year, on average, over the decade.

Return to Top