B.B.A. in Marketing with a Concentration in Professional Sales

Connecting buyers and sellers and bringing value to customers are vital to business success. A degree in Marketing with a concentration in Professional Sales provides the essential knowledge and skills required to begin professional careers in sales across a variety of contexts, career paths and industries. Sales representatives provide value for their business customers by satisfying needs and solving customer problems. To accomplish this, sales representatives develop strong relationships with their customers that are built on trust, cooperation, commitment and information. 

The Professional Sales concentration holds the key to unlocking a world of opportunities, where you will build your skills as a persuasive communicator and relationship-builder to pave the way to a successful career. You will embark on a transformative journey, guided by faculty with real-world experience who are dedicated to your success. They will nurture your talents, hone your strategic thinking, and empower you to become a master of the art of selling.

Through immersive learning experiences and hands-on training, you will acquire the skills needed to navigate the complex world of sales. From understanding consumer behavior to crafting compelling sales strategies, you will develop a deep understanding of the sales process and the ability to create meaningful connections with clients.

The major in Marketing with a concentration in Professional Sales not only equips you with technical knowledge but also cultivates your emotional intelligence, resilience, and adaptability. You will learn to think on your feet, overcome objections, and thrive in a fast-paced and ever-changing sales environment.

The BBA in Marketing with a concentration in Professional Sales satisfies the R (Scientific and Quantitative Reasoning), A (Cultural or Behavioral Analysis) and L (Applied Learning) areas in the REAL General Education Curriculum.

Program Requirements

4-Year Progress Sheets

Graduation Requirements 

You must have an overall GPA of at least 2.000 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, you must have at least an overall 2.250 major GPA. For the purpose of computing the major GPA, the major is defined as all business core courses and the 18-30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, ECON, ENTR, FINC, MGNT, or MKTG.