Minor in Marketing

The Minor in Marketing offers a pathway to success for both business and non-business majors, providing valuable insights and skills that are essential for thriving in diverse industries. Whether you're looking to complement your core business studies or diversify your skill set, our program equips you with the knowledge and expertise needed to excel in the dynamic world of marketing, broaden your horizons, expand your career prospects, and empower you to make a meaningful impact in your chosen career field.

For Business MajorsFor Non-Business Majors
A minor in Marketing complements business majors by providing a deeper understanding of key marketing principles and strategies. This enhances your overall business acumen and makes you a more well-rounded candidate in the job market. Whether you're majoring in finance, economics, accounting, information systems, management, or entrepreneurship, a Marketing Minor equips you with valuable skills in consumer behavior, market analysis, and brand management, which are essential for success in any business role. Additionally, it demonstrates to employers your versatility and adaptability, as you're able to apply marketing concepts across various functions within an organization.Even if you're majoring in a non-business field, a minor in Marketing can significantly enhance your career prospects. Marketing skills are valuable in virtually every industry, as they help you understand consumer behavior, effectively communicate ideas, and differentiate products or services. Whether you're pursuing a degree in design, the arts, psychology, communication, criminal justice, environmental science, biology, or the health sciences, a marketing minor provides you with a competitive edge in the job market by equipping you with transferable skills that are in high demand. Additionally, it opens up diverse career opportunities allowing you to pursue a career path that aligns with your interests and passions.

Required Courses (18 credits)

  • MKTG 101 - Creativity and Innovation
  • MKTG 340 - Principles of Marketing
  • MKTG 350 - Consumer Behavior 
    • Nine credit hours of MKTG electives
      • Choose any three courses from the MKTG prefix that are 300/400 level from the following:
        • MKTG 341 - Advertising Strategy
        • MKTG 342 - Digital Marketing Strategy 
        • MKTG 343 - Retailing
        • MKTG 344 - Sales Management
        • MKTG 345 - Strategic Brand Management
        • MKTG 360 - Professional Selling
        • MKTG 370 - Professionalism in the Workplace
        • MKTG 388 - Social Media and Content Marketing
        • MKTG 440 - Supply Chain Management
        • MKTG 442 - International Business
        • MKTG 445 - Marketing Strategy 
        • MKTG 446 - Marketing Research 
        • MKTG 450 - Marketing Analytics
        • MKTG 452 - International Marketing
        • MKTG 471 - Special Topics in Marketing
        • MKTG 472 - Directed Study in Marketing
        • MKTG 481 - Marketing Study Abroad
        • MKTG 488 - Final Honor's Project
        • MKTG 490 - Marketing Internship