B.B.A. in Marketing

The major in marketing is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.

Business Core Courses (42 credit hours)

  • ECON 105 - Principles of Macroeconomics
  • ECON 106 - Principles of Microeconomics
  • STAT 200 - Introduction to Statistics
  • ACTG 211 - Fundamentals of Financial Accounting
  • ACTG 212 - Fundamentals of Managerial Accounting
  • ITEC 281 - Data Management and Analysis with Spreadsheets
  • BLAW 203 - Legal Environment of Business
  • ECON 340 - Global Economy and Business
  • MGNT 322 - Organizational Behavior
  • MGNT 333 - Business Analytics for Decision Making
  • MGNT 357 - Operations Management
  • FINC 331 - Introduction to Business Finance
  • MKTG 340 - Principles of Marketing
  • MGNT 428 - Global Business Strategy

Major Required Courses (12 credit hours)

Major Elective Courses: (12 credit hours)

Choose 4 of the following courses:

Free Electives 

  • Varies from 21 to 30 credit hours depending on catalog year

Graduation Requirements 

You must have an overall GPA of at least 2.000 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, you must have at least an overall 2.250 major GPA. For the purpose of computing the major GPA, the major is defined as all business core courses and the 18-30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, ECON, ENTR, FINC, MGNT, or MKTG.