B.B.A. in Marketing

The major in marketing is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.

General Education Requirements

• 2021-22 Catalog and later
• 2020-21 Catalog
• 2019-20 Catalog and earlier

Business Core Courses (42 credit hours)

• ECON 105 - Principles of Macroeconomics
• ECON 106 - Principles of Microeconomics
• STAT 200 - Introduction to Statistics
• ACTG 211 - Fundamentals of Financial Accounting
• ACTG 212 - Fundamentals of Managerial Accounting
• ITEC 281 - Data Management and Analysis with Spreadsheets
• BLAW 203 - Legal Environment of Business
• ECON 340 - Global Economy and Business
• MGNT 322 - Organizational Behavior
• MGNT 333 - Business Analytics for Decision Making
• MGNT 357 - Operations Management
• FINC 331 - Introduction to Business Finance
• MKTG 340 - Principles of Marketing
• MGNT 428 - Global Business Strategy

Major Required Courses (12 credit hours)

• MKTG 101 - Creativity and Innovation
• MKTG 350 - Consumer Behavior
• MKTG 445 - Marketing Strategy
• MKTG 446 - Marketing Research

Major Elective Courses: (12 credit hours)

Choose 4 of the following courses:

• MKTG 341 - Advertising Strategy
• MKTG 342 - Digital Marketing Strategy
• MKTG 343 - Retailing
• MKTG 344 - Sales Management
• MKTG 345 - Strategic Brand Management
• MKTG 360 - Professional Selling
• MKTG 388 - Social Media and Content Marketing
• MKTG 440 - Supply Chain Management
• MKTG 450 - Marketing Analytics
• MKTG 452 - International Marketing
• MKTG 471 - Special Topics in Marketing
• MKTG 481 - Marketing Study Abroad
• MKTG 490 - Marketing Internship

Free Electives 

• Varies from 21 to 30 credit hours depending on catalog year

Graduation Requirements 

You must have an overall GPA of at least 2.000 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, you must have at least an overall 2.250 major GPA. For the purpose of computing the major GPA, the major is defined as all business core courses and the 18-30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, ECON, ENTR, FINC, MGNT, or MKTG.