B.B.A. in Marketing with a Concentration in Digital Marketing

All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful in today’s marketplace. This concentration focuses on expanding traditional marketing theories and practices to the digital space by analyzing online consumer behavior and designing advertising and promotional strategies through digital and social media. The concentration covers the latest forms of digital marketing including content marketing, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, marketing analytics, and mobile marketing among others. It equips you to measure the marketing impact and marketing effectiveness of digital strategies and initiatives. 

Through hands-on learning, you will immerse yourself in cutting-edge technologies and gain practical skills that resonate with employers in today's competitive landscape. From social media marketing to search engine optimization, you will acquire a versatile toolkit that empowers you to adapt and thrive in the ever-evolving world of digital marketing.

The major in Marketing with a concentration in Digital Marketing not only imparts technical skills but also hones your critical thinking, problem-solving, and communication abilities. It is a transformative journey that molds you into a well-rounded marketing professional, ready to shape the future of the industry. 

In a world that thrives on connectivity and digital innovation, the power of marketing has never been more crucial. A degree in Marketing with a concentration in Digital Marketing olds the key to unlocking a world of opportunities. It is a passport to a realm where creativity merges with technology, where data-driven insights shape strategies, and where brands are built in the digital space.

The BBA in Marketing with a concentration in Digital Marketing satisfies the R (Scientific and Quantitative Reasoning), A (Cultural or Behavioral Analysis) and L (Applied Learning) areas in the REAL General Education Curriculum.

Program Requirements

4-Year Progress Sheets

Graduation Requirements 

You must have an overall GPA of at least 2.000 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, you must have at least an overall 2.250 major GPA. For the purpose of computing the major GPA, the major is defined as all business core courses and the 18-30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, ECON, ENTR, FINC, MGNT, or MKTG.