The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, interactive marketing, advertising and promotion, logistics and supply chain management, retailing and sales.

Enrollment Restrictions

Enrollment in upper-division courses in the Department of Marketing (those prefixed by MKTG) is restricted to students who have completed the pre-business program and have been admitted to a business major.

Core Curriculum Requirements

The purpose of the Core Curriculum is to give students a foundational learning experience where they improve their ability to think, both critically and analytically, and begin to take possession of the learning process. The Core Curriculum courses introduce students to a broad academic discipline or field of study and teach them how scholars discover and create knowledge in that area. The centerpiece of the core curriculum is a series of four interdisciplinary courses in Core Foundations. These courses synthesize skills in critical thinking, oral and written communications, technology and information literacy, and ethical reasoning.

Pre-Business Program

Priot to admittance to a business major*, all students pursuing the B.B.A. degree must complete the pre-business program consisting of:

  • MATH 125: Finite Mathematics for Business and Economics**

    Alternatively, students may also receive credit for MATH 126: Business Calculus OR MATH 138: Precalculus OR MATH 169: Calculus I with Integrated Precalculus II OR MATH 171: Calculus and Analytic Geometry I (formerly MATH 151)
  • STAT 200: Introduction to Statistics
  • ECON 105: Principles of Macroeconomics
  • ECON 106: Principles of Microeconomics
  • ACTG 211: Fundamentals of Financial Accounting
  • ACTG 212 Fundamentals of Managerial Accounting

* If you wish to pursue the BBA degree, you are classified as pre-accounting, pre-economics, pre-finance, pre-management, pre-marketing (or if you have not yet decided on a specific business major, pre-business).

** Students pursuing the BBA in Economics must take MATH 126 (or MATH 169 or MATH 171)


  • Starting with the Fall 2020 semester, ECON 205/206 are now listed as ECON 105/106. If you have already received credit for ECON 205 and/or ECON 206, do NOT register for ECON 105 or ECON 106 unless you need to retake the course. If you have any questions, please contact your advisor.
  • Starting in Fall 2016 and prior to taking 300-400 level business courses, students must (1) earn a 2.25 overall GPA and earn a 2.00 pre-business GPA upon completion of all pre-business requirements and (2) complete an electronic application to be admitted to the business major of their choice.
  • Students in catalog years prior to Fall 2016 must earn a cumulative 2.00 pre-business GPA to be admitted to the business major of their choice and take 300-400 level business classes.

Business Core

  • ITEC 281 - Data Management and Analysis w/ Spreadsheets
  • BLAW 203 - Legal Environment of Business
  • MKTG 340 - Principles of Marketing
  • ECON 340 - Global Economy and Business
  • FINC 331 - Introduction to Business Finance
  • MGNT 322 - Organizational Behavior
  • MGNT 333 - Statistical Decision Support
  • MGNT 357 - Operations Management
  • MGNT 428 - Business Strategy

Note: MGNT 333 is a prerequisite to MGNT 357 and MGNT 357 is a prerequisite to MGNT 428
(Students must allow at least three semesters to complete all three of these required courses)

(For degree requirements under other catalogs consult the appropriate catalog, visit the Davis College of Business and Economics Advising Center or obtain an Academic Progress Sheet).