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Welcome to the Department of Marketing in Radford University's Davis College of Business and Economics, where we believe in the transformative power of marketing to drive value for consumers, companies, and society. Marketing isn't just a career choice; it's a dynamic force shaping the future, offering endless opportunities for growth and innovation.

Marketing is the heart and soul of all organizations, driving differentiation and bringing valuable products and services to customers worldwide. Whether you aspire to work for a multinational corporation or launch your own entrepreneurial venture, a marketing major equips you with the skills and knowledge needed to thrive in today's competitive landscape. 

As a marketing major, you'll embark on a journey to uncover consumer needs, develop targeted strategies, and craft compelling brand messages that resonate in the market. Our curriculum goes beyond theory, offering hands-on experience in digital marketing, professional sales, and analytics, ensuring you graduate with the practical skills sought after by employers. You can choose to focus on general marketing, digital marketing or professional sales.

But what sets us apart is our unwavering commitment to student success. Our faculty are not only experts in their field but also dedicated mentors, providing personalized support and guidance every step of the way. With a blend of academic rigor and real-world relevance, we prepare you to excel in a global marketplace.

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation ensures that you receive a world-class education, recognized for its excellence in both teaching and research. From state-of-the-art learning technology to active student involvement, our department offers a dynamic and enriching learning environment where innovation thrives.

If you're looking for a dynamic career path that allows you to combine your creativity and business acumen, look no further than Radford's Department of Marketing. Your journey to success starts here. Explore our curriculum, degree programs, and resources, and discover how we can empower you to thrive in the dynamic world of marketing. Welcome to the future of marketing excellence!

Marketing Pathways

BBA in Marketing: provides students with a versatile foundation in marketing principles and strategies. Graduates are equipped for diverse roles in marketing, advertising, and sales, prepared to navigate today's competitive business landscape with confidence.

BBA in Marketing - Concentration in Digital Marketing: offers students specialized training in the rapidly evolving digital landscape. Through cutting-edge coursework and hands-on experiences, students gain expertise in digital marketing strategies, analytics, and platforms, preparing them for successful careers in the digital age.

BBA in Markeing - Concentration in Professional Sales: offers students specialized training in sales techniques and strategies. Graduates emerge with the skills and knowledge necessary to excel in sales roles across various industries, mastering the art of relationship-building and driving revenue growth.

Minor in Marketing: provides students from all disciplines with a foundational understanding of key marketing principles and practices, complementing their primary area of study. Through focused coursework, students gain valuable insights into consumer behavior, branding strategies, and market analysis, enhancing their skill set and preparing them to excel in a variety fields.

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