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Stabilize Enrollment

To boost retention and progression, we strengthened transfer pathways with over 80 Virginia Community College System (VCCS) guides and a new self-service tool, improved 100- and 200-level course success, expanded coordinated support and mapped more than 20 student-facing processes to remove friction points.

To stabilize enrollment, we dramatically expanded campus visits, launched a direct admission model that now accounts for roughly two-thirds of new freshmen, and implemented the Radford Tuition Promise, which increased First Time In College (FTIC) yield while using less aid than budgeted.

By treating student employment as a high-impact experience, we began measuring National Association of Colleges and Employers (NACE) career competencies and tracking GPA, retention and graduation for student employees, who continue to outperform their peers academically and persist at higher rates even as we refine our assessment tools.

To enhance retention through our culture of care, we focused on strengthening service quality and student experience, establishing satisfaction baselines, collecting detailed feedback on services and events, and using those insights to guide ongoing staff development and continuous improvement in how we support students.