Distinction

Using brand perception surveys and website analytics, we set baselines for awareness and reputation, then aimed for measurable gains. Results show improved perceptions of Radford’s reputation among key audiences and more prospects watching videos, requesting information and clicking Apply/Visit on the redesigned site.

Reviewing our academic catalog, curriculum and experiential learning data, we aligned every program to a distinctive framework, expanded high-impact learning and introduced new tools to measure career readiness and dialogue skills, building a portfolio that is clearer, more competitive and closely tied to student success.

Tracking outdoor programs, Selu events, participation and wellness-space use, we saw steady growth in experiences that help students de-stress, connect and reflect. Participation rose sharply and feedback shows these offerings are strengthening students’ sense of well-being and belonging on campus.

Through alumni web pages, social media, e-newsletters and online magazines, we turned graduate success stories into measurable engagement. Followers grew by more than 25 percent and email campaigns reach tens of thousands of recipients with strong open and click rates, deepening lifelong Highlander connections.