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General Business concentration

Our online B.B.A. in Management with a General Business concentration allows you to earn your business degree your way to give you the skills you need to engage in today’s rapidly changing global business environment. You can complete this program in its entirety online or you can combine your associate’s degree or earned college credits with our business courses.

male in front of campus business building

The online Bachelor of Business Administration (B.B.A.) degree in Management with a concentration in General Business from the Davis College of Business and Economics at Radford University will open the doors to opportunities in the private, public and non-profit sectors.

“The professors are really supportive. Everyone has been incredibly helpful. They always have time to answer questions I have, and this program is helping me get to where I want to be in my career."

Anthony DykesSenior Business Process Analyst, UnitedHealth Group

The ultimate goal of the online B.B.A. is to allow you to complete your degree without sacrificing your personal and professional responsibilities. Our entire academic program provides you with the access, support and customizable options you need to complete your degree on your schedule so you can move forward.

Overall, a business degree can provide students with a strong foundation of business knowledge and skills that can be applied to a wide range of career paths. The specific career opportunities available to graduates will depend on their individual interests, skills, and experience. The online B.B.A. can help students move into higher level positions in their current organizations. Additionally, it can help them:

  • Pursue careers in business management: A business degree can prepare students to become managers or executives in a variety of industries, including finance, marketing, operations, and human resources.
  • Start their own businesses: A business degree can provide students with the skills and knowledge needed to start and run their own businesses.
  • Pursue careers in marketing and sales.

We don't just teach business - we DO business

The faculty in the Davis College of Business and Economics are experienced in the areas they teach and know the workplace. Your courses will be taught by the same dedicated faculty who teach on campus. The online B.B.A. provides a strong foundation of real-world business knowledge that will make you career-ready.

AACSB Accredited

The undergraduate and graduate programs in the Davis College of Business and Economics at Radford University are accredited by the Association to Advance Collegiate Schools of Business (AACSB). The Davis College was first accredited in 1992 and received its most recent accreditation renewal in 2023. Fewer than 7% of business schools in the world are AACSB accredited.

  • Quality Education

    Radford University is a reputable institution that offers a comprehensive business curriculum. Students can expect to receive a high-quality education that prepares them for success in the business world.

  • Flexibility

    Online programs allow students to complete coursework on their own schedule, making it easier to balance work, family and other commitments.

  • Accessibility

    Online programs allow students from anywhere in the world to earn a degree from Radford University. This can be especially beneficial for individuals who live in rural areas or who have mobility or transportation limitations.

  • Career Opportunities

    Our placement rate for graduates is 88%

    A B.B.A. degree from Radford University can open doors to a variety of career paths in the business world, including management, finance, marketing and entrepreneurship.

Students must take the following required B.B.A. Core Courses (42 credit hours):

  • ACTG 211 Financial Accounting*           
  • ACTG 212 Managerial Accounting*
  • BLAW 203 Legal Environment of Business*                  
  • ECON 105 Principles of Macroeconomics*
  • ECON 106 Principles of Microeconomics*
  • ECON 340 Global Economy and Business
  • FINC 331 Introduction to Business Finance       
  • ITEC 281 Data Management and Analysis with Spreadsheets*
  • MGNT 322 Organizational Behavior                                       
  • MKTG 340 Principles of Marketing                                
  • MGNT 333 Business Analytics **
  • MGNT 357 Operations Management **
  • MGNT 428 Business Strategy **
  • STAT 200 Introduction to Statistics*

*or Virginia Community College System/Richard Bland course equivalent (courses must be graded C or higher to transfer)

Choose an additional 24 credit hours from Davis College courses:

  • Courses must be taken from the following prefixes: ACTG, BLAW, COBE, ECON, FINC, MGNT/ENTR & MKTG 
  • A minimum of 3 credit hours must be taken from the following prefixes:  ECON, FINC, MGNT/ENTR & MKTG
  • No more than 9 credit hours may be taken from a single program
  • A minimum of 18 credit hours must be taken at the 300 or 400 level

** three semester course sequence - MGNT 333 prior to MGNT 357; MGNT 357 prior to MGNT 428; FINC 331 and MKTG 340 are also required prior to taking MGNT 428



We want to get to know you better and we are excited that you are ready to take your next step and learn more about us. We are here to help you and look forward to working with you during your college search process.