Public relations students work on local campaigns

Associate Professor of Communication Courtney Bosworth

Associate Professor of Communication Courtney Bosworth

This semester, students in the Public Relations Campaigns class will put their best foot forward and design campaigns to attract tourists to Montgomery County and the surrounding area.

These students in the class, taught by Associate Professor of Communication Courtney Bosworth, will get real-life public relations experience as they work with Lisa Bleakley, director of the Montgomery Tourism Development Council, on their projects. Bleakley presented the challenge to the students earlier this month: prepare a tri-county campaign to increase tourism for the counties of Montgomery, Pulaski and Giles, with a focus on agritourism.

The students will work in teams over the course of the spring semester to develop their campaigns. The students will conduct research, form budgets, compile weekly reports and, at the end of the course, offer a professional presentation of their public relations campaigns.

Final presentations will be held during the second week of May. Teams will present their public relations campaign plans to Bleakley, Bosworth, the tourism board and local media.

Feb 18, 2014