Lab Staff


Dr. John Brummette, Director of the SMART Lab, Professor in the School of Communication

Teaching and research interests: Public relations, crisis communication, issues management, organizational legitimacy, organizational values, social network analysis, social media, activism and social capital.

Dr. Brummette earned a B.A. in Communication and Rhetoric from the University of Pittsburgh in 2001, his master’s degree in Corporate and Professional Communication from Radford University in 2003, and his doctorate in Communication and Information from the University of Tennessee - Knoxville in 2008. He taught at Lincoln Memorial University and worked as a community liaison for the Safety, Environment, and Education Center at UT-Knoxville. He has been designated as a Legacy Scholar by the Arthur Page Society and his research has been published in Journalism & Mass Communication Quarterly, Public Relations Review, PR Journal, PRism, Corporate Communication: An International Journal, The Journal of Social Media and Society, Journal of Communication Management, Health Marketing Quarterly and the Encyclopedia of Public Relations. He also serves on the editorial boards of the Journal of Public Relations Research and Public Relations Journal. Dr. Brummette has also served as the Acting Associate Dean of the College of Graduate Studies and Research and the Interim Manager of the Research Compliance Office.  He is also a member of Radford’s University’s IACUC and IRB. 


Terrance Schoefeld (Graduate Student-Data Collection Specialist)

Terrance  is a graduate student in the Strategic Communication Master’s Program. Originally from Martinsville, VA, he earned a Bachelor’s degree in Communication with minors in Psychology and Sociology from Radford University. Terrance’s research focuses on media analytics and examining how sports teams and athletes use social media for marketing, branding, corporate advocacy, and promoting social justice issues.

When he is not working in the SMART lab or attending classes, he also hosts a sports show on Radford Free Radio. 



Briana Bittner (Graduate Student - Social Media Manager)

Briana is a graduate student in the Strategic Communication Master’s Program. After living in many states and traveling in Europe, Briana found that her aspiration to travel was the best way to learn new things and better understand how the cultures around the world vary and where the common ground lies. So, whether she was strolling through the streets of Paris, hiking through the most trying trails in Virginia, or spending a sunny afternoon on the Italian coast, travel has never failed her as a teacher.

She earned her Bachelor’s degree in Communication with a concentration in Public Relations and a minor in German from Radford University. Briana’s research focuses on sentimental analytics by examining how social media influences users’ behaviors towards environmental and wildlife conservation messaging and how these messages affect conservation efforts.  

When she’s not on campus, she is exploring the New River Valley and is an avid photographer focusing on nature and landscape photography.