ADSCAPE 2016: High school students get a dose of graphic design

By Amy Caudill

There’s good news for students interested in art: You can get a job doing what you love.

Nakia Shelton shared that message with high school and college students in a graphic design workshop Oct. 27 in Young Hall. Shelton was leading the workshop as part of Adscape, an event designed to introduce high school students to the study of advertising.

Radford University’s School of Communication hosted the event, which was organized by the American Advertising Federation of Roanoke. Radford University students joined 89 high school students to participate in advertising-related workshops and a networking lunch.

Shelton is a member of AAF Roanoke. She has been a graphic designer for University Relations since 2013 and has been involved with graphic design since graduating from Longwood University in 2005.

Her workshop included a slideshow that broke down advertising design and its importance in selling company brands and products. Pictures can be associated with companies and logos, and Shelton showed examples of this with brands like Coca-Cola and their signature red color and cursive lettering, and Nike with their “Just do it” tagline and the Nike Swoosh logo.

The workshop got interactive as Shelton had participants launch Adobe Illustrator on their computers and create their own mood boards. A mood board is an assortment of photos, logos, textures and colors that together convey meaning to the viewer. For instance, a mood board with pictures of skateboards, concrete and brick wall textures might appeal to a skater/street-style “mood.”

With Shelton’s help, students made their own mood boards by pulling images offline that they felt best represented them. Images varied from sports and animals to reading and music. Shelton concluded her workshop by explaining the importance of graphic design in a brand’s reputation and recognition.

Alex Miano, a Radford High School senior, said what she liked most about the presentation was “learning how much work goes into posters that you see every day.”

After completing his mood board, David Sheplak II, a Radford High School junior, said, “I liked the mood board the most because it allowed us to describe who we are with graphic design.”

Graphic Design AdScape Session

Nov 14, 2016
School of Communication