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Family Duo Provide Mutigenerational Views and Tips to PR Writing Students
By Matt Cook
Laura Robinson, the Marketing Manager at Inorganic Ventures in Christiansburg, and her son, Adam Wood, Game Operations Coordinator at Railyard Dawgs in Roanoke, recently served as guest speakers in instructor Christopher Finley’s two writing for public relations classes.
Inorganic Ventures is an industry-leading manufacturer and deliverer of top tier analytical inorganic standards, but they specialize in creating customized standards for all forms of laboratory work. As the Marketing and Communication Manager, Robinson spoke about the changes that she’s witnessed in the industry throughout her career. She also spoke about some of her past clients and associated projects that were produced during her time with Access, a full-service advertising and public relations firm in Roanoke.
“It was fascinating to speak to the students about the changes I’ve seen in the industry over the last 20 years,” said Robinson. “And I know that they are going to see just as many, if not more, changes during their careers,” she added.
Wood, 19, is currently pursuing a Business Management degree at Virginia Western Community College. Outside of school, he serves as Game Operations Coordinator for the Railyard Dawgs, a Southern Professional Hockey League Team based out of Roanoke. Using his rapid ascension from a high school student to Operations Coordinator for a minor-league hockey team, Wood spoke about how the proper use of consistent networking and strong initiative can give students a leg up over others in their pursuit for professional opportunities and growth.
“It was great talking with people my own age about something we all have a shared interest in,” stated Wood. “It also provided an opportunity to reiterate the important role communication plays into any career choice.”
When asked about her impression of the event, Samantha Mayhew, a student in Mr. Finley’s class said, “Ms. Robinson’s insight and advice was really helpful! I appreciated the breadth of information she covered and how she related it back to us.” She added that, “I thought Adam’s speech was really fluid and was a great reminder to always go out of my way to meet new people.”
After their presentation, Robinson and Wood had the opportunity to further engage with School of Communication students and received a tour of the College of Humanities and Behavioral Sciences facility.