Bosworth’s Research Methods Class Works With Local Client

Dr. Courtney Bosworth

By: Dominic Catacora

Dr. Courtney Bosworth is approaching his research methods class in a unique way this semester. He is working with a local client to give students real world experience as well as benefit the local community.

The local client is the Pulaski Chamber of Commerce. According to the Chamber’s website, “the Chamber works to maximize potential for Pulaski County and the entire New River Valley by nurturing […] future workforce, growing the tourism industry, and playing a prominent role in the growth of small business.”

“One of the goals Pulaski Chamber of Commerce has is to attract small businesses,” Bosworth said.

While the Pulaski Chamber of Commerce searches for ways to bring in new investment and business, students in Bosworth’s research methods class are going to be focusing on research and strategies to see what kind of ideas and solutions they can come up with.

Among the programs that the Pulaski Chamber of Commerce has already instituted which focuses on pulling in these small businesses to the area is “The Young Entrepreneurs Academy” (YEA!). YEA! focuses on teaching middle school and high school students the value of entrepreneurship and business.

Pulaski County is very focused on revitalizing its community and this gives students a chance to apply what they are learning in the classroom.

For Bosworth, the partnership with the Pulaski Chamber of Commerce for his research methods class is not the first time he is working with a local client. He has previously teamed up with Lisa Bleakley, director of the Montgomery Tourism Development Council, for his public relations campaign class. This partnership involved students designing campaigns to attract tourists to Montgomery County and the surrounding area.

As the School of Communication looks at intensifying its community outreach, Bosworth’s efforts are a step in the right direction.

Feb 2, 2017
School of Communication