Alumna Alexis Goodwin chronicles her journey

Goodwin, Alexis

By Julia Nunez

Alexis Goodwin, a recent graduate, who now happily serves as a content apprentice at Crutchfield -- a job that requires expertise in social media -- credits her journey in media studies and marketing with where she is right now.

Crutchfield, which is headquartered in Charlottesville, Virginia, specializes in a wide range of electronics, including mobile audio and video equipment for the automobile, along with speakers, televisions, and other electronics for home or portable use. The company serves both the U.S. and Canada.

According to Goodwin, who graduated in May 2017 with a degree in media studies with a concentration in journalism and a minor in marketing, the professional side of her journey started with her first internship with Highlander Student Media on campus.

Goodwin said she learned of the internship opportunity through her professor and academic advisor Dr. Twange Kasoma and decided to pursue it.

Goodwin notes that the internship involved managing the Facebook and Twitter accounts for each of the seven campus student media outlets. She said she was able to gain real world experience as well as get credit towards graduation. This also helped her learn to manage her time better.

“I took a social media marketing class for my marketing minor that really opened me up to the world of content marketing and sparked my interest,” said Goodwin.

Talking about her current job, which she found through a job finder site known as, Goodwin said it started off as an internship.

“With my application and the recommendations from SOC professors, I was hired as the social media intern,” said Goodwin.

The internship ran from June to August. After that she landed her full time position as a content apprentice.

In her current position she is part of the creative team. This team handles all the creative things for the company. This includes the company’s web design, catalog, video, and photo projects.

“I work with a group of five or so others on the social media team. In my current position I research and create posts for social media (Facebook, Twitter, Instagram, and Pinterest),” said Goodwin.

She also gets to help manage the communities by going through comments and messages that they receive. Goodwin is constantly brainstorming how the company can creatively and effectively promote its products as well as the content it produces.

This being Goodwin’s first job in the real world, it maybe hard to say how long she sees herself there. It is important to her to gain as much experience as she can.

“This setting is the perfect fit for me right now, maybe a few years down the road I'll see what other opportunities present themselves,” said Goodwin.

When it comes to thinking about the future Goodwin isn’t sure what her dream job is. She has thought about maybe doing content marketing for a resort somewhere.

“Hopefully in the next 5-10 years I'm as happy as I am now doing something that I really love. No matter where I go from here in my career or even physically moving somewhere, my happiness is the one thing that will drive my next step,” said Goodwin.

Goodwin also added that as she sits in her cubicle everyday she looks over at her alumni pin that she picked up on alumni weekend in the fall. Thinks that she was truly blessed to be in the position she is in. Thinks "Owing it all to Radford!"

Dec 7, 2017
School of Communication