ADSCAPE 2016 panel provides insight to high school students

Dr. Matthew Smith, Director, School of Communication moderates a panel composed of Nakia Shelton, Phillip Barrett Jr. and Jarrett Henshaw (l-r).

By Kevon DuPree

Radford University hosted its third Adscape event on Thursday, Oct. 27. The program brought 89 high school students from the Roanoke and New River valleys to campus for a day-long program about advertising skills and careers.

The initiative was started by the Roanoke Chapter of the American Advertising Federation and led by Radford University Instructor Leigh Anne Kelley and M3:Grafix owner and creative director Jamal Millner. Both serve on the AAF Roanoke executive board.

During Adscape, students participated in hands-on, interactive workshops in Advertising Management, Video Production, Storytelling with Virtual Reality, 3D Animation with Blender, Branding with Social Media, Public Relations and Graphic Design in Advertising.

The program also included a networking lunch in Muse Banquet Hall, where high-school students, faculty, and working professionals practiced “selling” themselves in an elevator pitch exercise facilitated by Radford communication students.

Lunch wrapped up with a Career Paths in Communication, a panel moderated by Dr. Matthew J. Smith, director of the School of Communication. The three panelists were Nakia Shelton, Phillip Barrett Jr., and Jarrett Henshaw.

Shelton, a graphic designer for the university, shared some advice with students:

“Be sure to continuously add to your skill set. There’s always room for you to grow.”

Barrett, the owner of his own photography and digital art company, says his passion for photography and advertising began when he had the opportunity to display his work at his first art show.

“Don’t be afraid to show your talent. Show what you can do. It may lead to a career,” he said. “As long as you enjoy what you’re doing, the sky’s the limit.”

Henshaw, an advertising account executive for WSLS 10, stressed the importance of attitude

“You definitely have to have the right temperament,” he said. “There will always be jobs in this field. Advertising and sales will always be around.”

Oct 28, 2016
School of Communication