Advertising

The Advertising concentration prepares students for positions in the field of advertising by providing instruction in theoretical, practical and aesthetic elements in the profession. Contact Dr. Courtney Bosworth (cbosworth@radford.edu) if you have any questions.

 

Advertising Concentration (36 hours)

Core courses: Students in the School of Communication must complete these two courses with a grade of "C" or higher.

  • COMS 130. Introduction to Communication
  • COMS 330. Communication Theory

Required Courses (27 hours)

  • COMS 173. Introduction to Advertising & IMC
  • COMS 223. Advertising Copywriting-Requires COMS 173 or permission of instructor; Must be completed with a grade of "C" or higher.
  • COMS 226. Digital Imaging
  • COMS 231. Research Methods in Communication-Requires COMS 130 or permission of instructor.
  • COMS 373. Advertising Media Planning-Requires COMS 130 or permission of instructor.
  • COMS 400. Media Law and Ethics-Requires COMS 130 and COMS 330, or permission of instructor.
  • COMS 473. Advertising Production-Requires COMS 130, COMS 226 and COMS 330, or permission of instructor.
  • COMS 483. Applied Strategic Communication Campaigns-Requires COMS 130, COMS 173, COMS 231, COMS 330. Also COMS 104, 223 or 235. All require a grade "C" or higher. You must have Senior Status (86 credit hours).
  • COMS 499. Internship*

* Prerequisites: COMS 130, COMS 330 plus any one of the following; COMS 235, COMS 104, COMS 223, COMS 247, or permission of instructor; 75 hours of college credit completed and in good academic standing with a minimum of 2.0 GPA in the major. The instructor must approve a written internship proposal, and a signed formal agreement with the internship site supervisor must be on file in the Registrar's Office and the School of Communication.

Electives - Choose nine (9) credit hours of electives from School of Communication Courses, and six (6) must be at the 300-400 level.