About the School

Radford University's School of Communication is one of Virginia's leading schools for the study of communication and media professions.

The school offers a graduate degree in Strategic Communication and five undergraduate concentrations:

Among the School of Communication faculty are outstanding teachers, scholars and media professionals. The School's classrooms include digital, radio, and television studios and an up-to-date Macintosh computer laboratory.

The School offers two majors: Media Studies and Communication

The Media Studies major is designed for students with an interest in media or other related mass communication fields.

  • The Advertising concentration recognizes that there is a vital and symbiotic relationship between advertising and media. The focus of this concentration is on the creative use of media for the purpose of advertising.
  • The Journalism concentration prepares students for a rapidly changing field, from traditional newspaper careers to multimedia and websites. There is always demand for the skills involved in gathering, reporting and interpreting non-fiction and public affairs information.
  • The Production Technology concentration prepares students for careers in radio, television, cable, multimedia, and corporate and industrial video production.

The Communication major prepares undergraduate students for the future in two ways; becoming professional communicators and making contributions to various organizations and contexts from a communication perspective.

  • The Public Relations concentration prepares students for positions as professional, strategic communicators in many different organizations. Students are provided with a balance of technical communication skills and theoretical knowledge.
  • The Communication Studies concentration prepares students for positions as professional communicators in both the private and public sectors. Students may focus on either corporate communication or public advocacy.