Annual Spring Fever competition showcases the Highlander spirit of giving

Spring Fever 2019 Catch the Fever
Highlander mascot holds Spring Fever t-shirt.

The Radford University community “caught the fever” during this year’s Spring Fever week of giving. The annual fundraising competition is a spirited event that encourages each of the University’s seven colleges to compete for the coveted first place spot, an achievement based on giving participation. Spring Fever brings Highlanders together to support their colleges through online giving. As an added incentive this year, the Radford University Foundation contributed $1,000 as an additional prize to the winning college. The 2019 Spring Fever winner was the Artis College of Science and Technology, which exceeded the participation goal by the April 19 deadline.

“It was wonderful to see our alumni, students, staff and faculty unite to support and help the Artis College win Spring Fever. I am so grateful for the donations made during the competition as well as the $1,000 prize, as both will directly impact our students and provide wonderful learning opportunities,” shared Artis College Dean Orion Rogers.

The Spring Fever Bash was added to the weeklong event last year. The bash was held on Wednesday, April 17 and welcomed students, faculty and staff to Heth Lawn for an afternoon of lawn games, prizes, T-shirts and free food, and – in the spirit of giving – a station where students, faculty and staff could make their donations.

“Spring Fever is all about bringing the entire Highlander family together – from students, faculty and staff to alumni and other supporters. This ‘family spirit’ is best reflected in our on-campus event – the Spring Fever Bash. So many different departments and volunteers on campus come together to make the bash a fun afternoon for our campus community. We were thrilled that student attendance increased by 60 percent this year!” said Brea MacBrien, Radford’s director of annual giving.

The Spring Fever Bash is truly a campus collaboration. The Advancement team partners with many University departments, as well as faculty and student volunteers, to host the event. This year’s bash recorded nearly 300 gifts and over $3,000 was raised from student, faculty and staff contributions.

“I love this campus and community! Why not give back to a place that’s made me feel at home?” said Kaitlyn Dunn ’22, who was enjoying a game of cornhole at the event.

The Spring Fever theme is a nod to the ’70s, complete with the retro-themed branding that integrated a successful social media presence, including an influencer tool kit, hashtag and video marketing for the competition.

“We were excited to partner with the Student Government Association this year on a fun promotional video for Spring Fever. The video was inspired by the ‘retro’ infomercials from the past and that retro theme really seemed to resonate with our supporters. We had a lot of fun working with University Relations to carry that theme throughout the Spring Fever marketing in creative ways,” shared MacBrien.

At weeks end, Spring Fever contributions were made by nearly 1,000 unique donors, and the competition raised more than $36,000 in gifts to Radford University. Thank you to everyone that participated this year! It is a great opportunity for Radford Highlanders to give back. The campus community and alumni are encouraged to get ready for next year’s competition and show their Highlander pride!

May 15, 2019
Stephanie D. Overton