The Hive Guidelines and Agreement

Prior to starting a The Hive project, it is the project leader’s responsibility to review, understand and agree to the following Radford University The Hive guidelines. Radford University reserves the right to revise these guidelines at any time.

Project Requirements & Donation Procedures

Radford University’s Office of University Advancement will determine the eligibility of participating projects on The Hive platform. All projects must comply with the institution’s mission. Proposed projects cannot violate any laws. Radford University’s Office of University Advancement reserves the right to decline any project based on content or discontinue an active project at any time due to changes in the group’s eligibility status or failure to comply with these guidelines.

All projects must have an existing Radford University Foundation fund into which donations can be deposited. Groups may use a Radford University Foundation fund associated with a sponsoring unit, such as a college or department general fund, with the approval of the appropriate fund manager. If an appropriate fund is not available, the Office of University Advancement and the Radford University Foundation will determine whether the project qualifies for the creation of its own fund. Funds must be fully approved before the project can launch on The Hive. For more information on Radford University Foundation funds, guidelines and forms, please follow this link or contact Crystal Hubbard at 540-831-5926 or with questions.

All monies must be used for the project’s stated purpose. Donations are processed online and 100 percent of the funds raised will be deposited in the designated Radford University Foundation fund.

Projects must support Radford University programs and initiatives. Funds cannot be redirected to a third-party, external charity or other non-profit organization. Radford University cannot act as a “pass-through” entity to provide funding to other charities.


Project leaders agree to provide the following with support and guidance from University Advancement:


  • Project description and case for support (What are you raising money for and why should donors make a gift?).
  • Overview/description of how donations will be used to support the project (such as to support student costs for travel, to purchase gear/supplies, etc.).
  • Personal thank you messages after the project concludes to thank donors and let them know of the project's progress.
  • Project leader photo.
  • Project images to be shared in emails, on The Hive page and via social media.
  • Video (optional) – In general, crowdfunding projects with videos are 85 percent more likely to succeed than those without. It is the project leader/team’s responsibility to create, film and edit a video and provide the final YouTube or Vimeo link (using available campus resources). University Advancement can provide guidelines and tips for effective videos. University Relations will have final approval of all videos.
  • Have all content input on the platform 10 days prior to the project launch date for review by designated approvers. NOTE: University Advancement reserves the right to designate any person(s) it deems necessary (including representatives of the affected/represented college/department/organization/team/fund) to approve projects as part of each campaign’s “Approval Chain.” These may vary per project.


  • Project fundraising goal and desired duration. Projects should have specific fundraising goals and be driven by tangible accomplishments – for example, purchasing new equipment, funding travel fees, or providing student workshop opportunities. Projects without a specific fundraising goal are generally less successful and may not qualify for their own project page.
  • A communication plan (including an email list) for communications during, after and, in some instances, before the project launches on The Hive. University Advancement may request a list of potential donors prior to the project’s approval or launch date. This may be used to determine project eligibility and goal capacity.
  • While University Advancement may promote The Hive as a whole during projects, teams should not rely on this for fundraising success. University Advancement reserves the right to provide outreach to relevant audiences drawn from its own records on behalf of projects when it deems necessary, however primary responsibility lies with project leaders/teams to contact their personal affinities and contact lists. The Assistant Director of Annual Giving will work with groups to generate ideas for marketing and outreach.

Time and Execution

  • Time dedicated regularly (usually around 15 minutes a day) to implement the communication plan by executing ongoing outreach via various channels – such as social media, email, phone calls and on-campus, as appropriate; preparing personal thank-you messages to donors; and submitting regular updates on the project page.


University Advancement and University Relations will provide communications guidelines and best practices for the successful execution of projects. University Advancement will edit/approve email communications and project updates before each is sent/posted. All content on project pages will be approved by University Relations, which has the right to edit, or require content edits, at any point in the project.

For more detailed information outlining project leader and University Advancement roles in project creation, please visit our FAQ.

By submitting your application, you agree to adhere to these guidelines with the understanding that failure to comply could result in the discontinuation of your project, whether active or inactive. By your submission, you grant the Office of University Advancement full access to the media uploaded and data collected from your project’s profile.


Gifts made through RALLY are tax deductible with 100 percent of the proceeds deposited into the designated fund. The Radford University Foundation will send donors a formal tax acknowledgement annually that reflects their total contributions in a given tax year.

Most gifts will be raised online through The Hive. Some offline funds may be used toward the project’s goal if they are designated for the project at the time the gift is made. This includes, but is not limited to, cash, checks and matching company gifts awarded or received during the crowdfunding project. Crowdfunding projects cannot count gifts from pledges or gifts already allocated to another fund. All gifts must be collected prior to the project’s deadline.

There is a $5 minimum donation amount through The Hive.

All funds raised from outside of The Hive must be delivered to the Office of University Advancement in Russell Hall for deposit with detailed donor information (name and contact information) and must be clearly designated to the desired crowdfunding project (i.e. checks must contain the name of the desired crowdfunding project on the “Memo” line). This is to ensure that the donor receives proper credit and that the funds are allocated as requested by the donor. If your project receives offline funds, please contact Crystal Hubbard in the Office of Advancement at 540-831-5926 or for specific instructions.

Project Duration

Projects will be hosted on The Hive for a pre-determined amount of time, typically a 30-day period. Some exceptions may apply. Shorter campaigns tend to drive urgency and perform strongly. After completion, there will be a six month waiting period before a project with the same funding purpose will be considered for another The Hive project.

If the project is not fully funded within the allotted timeframe, any monies raised will still be allocated to the project. The strength of a crowdfunding project is conveying the element of urgency and time sensitivity, however, on a project-by-project basis, an extension may be considered. All funds raised, even without meeting the total fundraising goal, should be used for the purpose communicated on The Hive, or utilized to the group’s best ability in the spirit of the original purpose.

For questions regarding these guidelines and agreement, please contact Crystal Hubbard, Assistant Director of Annual Giving, at or 540-831-5926.