News and Views

Greenberg a Big Score for Men’s Basketball

At a press conference on March 23, President Penelope W. Kyle announced that Brad Greenberg had been named as the university’s sixth men’s basketball head coach. Greenberg comes to RU from Virginia Tech, where he has served as associate head coach since 2004.

Greenberg brings a wealth of basketball knowledge to the position, including NBA coaching and executive experience and substantial experience in the collegiate ranks.

A seven-member search committee representing faculty, students, staff and alumni reviewed more than 50 applications, conducted interviews and unanimously selected Greenberg as its top choice. President Kyle accepted the committee’s recommendation with enthusiasm.

“This is a very exciting day for Radford University,” said Kyle. “Brad’s knowledge of the game and his unique experience, both as a coach and in athletic administration management, give him the full complement of skills needed to take RU basketball to a championship level of competition. He also has a great perspective on the university’s primary mission of educating students.”

Greenberg is a 1977 graduate of American University, where he was a three-year letterman and served as the team captain as a junior and senior.

He has worked with his brother, Seth Greenberg, at Virginia Tech since 2004, and previously as director of basketball operations at the University of South Florida. He also served as an assistant coach at St. Joseph’s University and American University.

Brad Greenberg served as the General Manager and Vice President for Basketball Operations for the Philadelphia 76ers, drafting Allen Iverson, the 2001 NBA MVP and 2005 NBA scoring leader.

Prior to working in Philadelphia, Greenberg served as the Vice President of Player Personnel for the Portland Trailblazers, a job to which he was promoted after three years as Director of Player Personnel. Greenberg was instrumental in assembling the Blazers team that competed in the Western Conference Finals three times and the NBA Finals twice. He also served as an assistant coach in the NBA with the New York Knicks and Los Angeles Clippers.

Greenberg authored The Assistant Coach – A Courtside Pocket Reference for Practice Development, covered player personnel and the draft as a writer for and has worked as a television analyst for Fox SportsNet, ESPN Regional Television and Madison Square Garden Network.

“This is a fabulous opportunity for me,” Greenberg said. “Radford University basketball has tremendous potential to win championships, gain prominence in the Big South Conference and compete in post-season tournaments.”

He was selected by a search committee that included Board of Visitors member Thomas E. Fraim Jr., a 1987 RU graduate; Special Assistant to the President for Athletics Chuck Hayes; Director of Athletics Greig Denny; RU Professor of Education and Faculty Athletic Representative Dr. Elizabeth Dore; former RU men’s basketball great and RU Hall of Famer Doug Day, a 1993 RU graduate; current RU senior and women’s basketball standout Shavon Earp; and former Georgia Tech, Virginia Tech and Marshall University Athletic Director David Braine.

“The members of the search committee believe that we have found an individual with excellent coaching credentials and impeccable integrity in Brad Greenberg,” said Fraim. “Radford University is very fortunate and very proud to have Brad Greenberg to lead the men’s basketball program.”

Greenberg’s five-year contract took effect March 25, 2007.
He lives in Blacksburg with a son, Cory, and daughter, Ali.

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