About the Website Redesign Project

In support of Radford University’s new brand platform, the university’s website underwent a complete redesign that was completed in Fall 2015. Radford University now offers a fully responsive website that reflects the university’s new branding and includes improved functionality and navigation. The website will migrated to the latest version of the content management system – Adobe Experience Manager 6.1. 

The overhaul kicked off in March 2015 with on-campus discovery sessions.  

For more information, please contact Meghan Williams, manager of web communications and strategy at iwilliams@radford.edu

Project Goals

  • Launch a redesigned website with a visual identity and content strategy that supports and upholds the university’s new brand platform as well as its recruitment and fundraising goals.
  • Implement a responsive framework to provide an optimized experience regardless of the visitor’s device.
  • Upgrade the content management system to the latest version.

Benefits of the Redesign and Responsive Implementation

  • An updated design to appeal to prospective students and their parents.
  • A visual identity that is aligned with the new brand materials, providing consistency across the experience for visitors. 
  • Improved navigation architecture driven by analytics, best practices and focus groups/surveys.
  • A responsive interface, improving the experience for the 25%+ visitors who visit the site on mobile phones or tablets.

Benefits of the CMS Upgrade

  • Touch-optimized authoring, allowing content administrators to use touch screens or tablets to update their websites. 
  • Improved workflows to speed up authoring.
  • Dynamic media allows images to resize dynamically to suit the monitor resolution.
  • Enhancements to many components.
  • Enhancements to functionality with the Digital Asset Manager


Task Notes Timing
Finalize procurement and SOWs   January-February 2015

Focus groups with faculty, staff, undergraduate and graduate students, and administrators.

Surveys of prospective students, prospective parents and alumni.

March 2015
Upgrade the content management system Upgrade from CQ5.6 to AEM 6.1 March-May 2015
Design   April-June 2015
Implementation of design   July-August 2015
Review of implementation   August 2015
Rollout of new site   September 2015