Design 173

DSN 173: Design Psychology

Credit Hours: (2)

This course establishes an overview of select theories of psychology that relate to design including sensory perception, the environment-behavior link, and consumer behavior as they relate to design as an applied art.

Detailed Description of Content of Course

This course introduces theories of psychology which relate our human experience to the world around us; how we perceive our world, how we interact with it, and the consumption process.  Major theories such as sensory perception, the environment-behavior link, and consumer behavior are presented alongside evidence based design.  Topics include human needs, personal space, social design, Gestalt and perceptual theories, motivation and values, group influence, and the effects of age, gender and cultural background. This course also provides:

•    Exposure to a range of design research methods. (4g)
•    Exposure to contemporary issues affecting design. (2d)
•    Opportunities to develop critical listening skills. (4i)
•    Interaction with multiple disciplines representing a variety of points of view and perspectives. (5d)

Detailed Description of Conduct of Course

Lectures reinforce and expand on information from assigned readings. Lectures may be augmented with video, group discussion, and small group exercises. Research on various topics will result in reports and presentations.

Goals and Objectives of the Course

Upon successful completion of this course, the student will demonstrate:
1.    Awareness of how human beings relate to and interact with the physical world.
2.    Awareness of how the environment influences behavior.
3.    Awareness of how the use of psychological theory and research studies can be used to explain consumer behavior.
4.    Awareness of human factors and the interconnection between humans and the built world.
5.    Understanding that the work of designers is informed by knowledge of behavioral science and human factors.
6.    Understanding that social and cultural norms may vary from their own and are relevant to making appropriate design decisions. (3a)
7.    Understanding of and the ability to appropriately apply theories of human behavior. (3b)
8.    Students understand how design needs may vary for different socio-economic populations. (2c)
9.    Students have awareness of the nature and value of integrated design practices. (5b)
10.    Student work demonstrates understanding of color principles, theories, and systems. (10a)
11.    Awareness of professional ethics. (7e)

Assessment Measures
Assessment measures include exams, reports, and projects.

Other Course Information

Review and Approval