Associate Director of Admissions


Opal Merchant

Contact Me

Hello! My name is Opal Merchant and I am the Associate Director of Transfer Admissions. I oversee all aspects of the transfer admissions process and work with students from New River, Wytheville and Virginia Western Community Colleges. I have been a part of the Highlander family for over 22 years. I have worked in Radford’s Undergraduate Admissions Office for over 16 years. I also completed my Bachelor of Business Administration and Master of Business degrees here at Radford University.

I enjoy the energy and excitement of working on a college campus! Each student has their own story about the path taken to arrive at Radford University. The majority joined us via the traditional route from high school. Others overcame a few bumps in the road and climbed a few mountains during their journey to us. These are the students I have a passion working with. Hearing their stories and providing them encouragement makes my job very rewarding.

When I am not at work, you can find me enjoying time with my husband and cheering for my boys at basketball, soccer and baseball games. Feel free to contact me if I can be of assistance during this exciting time! You can email me at or text me at (540) 266-1805.