NAMES are important on your Web pages

specifics 

key words

searchable

"Search Engine Optimization" SEO

--- using important words as:
	page title
	H1 heading
	Link terms 
	Summary
	(menu heading)
	"Title" fields in links and images
	"meta" data in the head of each page
	the text of links that point to your page
	
This "meta data" or "microdata" if information /about/ your page.	

For example, Radford University's home page 
uses this "title" and "meta description" block:

  <title>Radford University | Virginia | Best in the Southeast</title>
<meta name="description" content="Radford University is a coeducational, 
comprehensive public university in Virginia with highly diverse curricula 
for undergraduates and selected graduate programs." />

A New York Times lead story uses this "meta" info:

<title>Wrangling in Egypt as Constitution Deadline Looms - NYTimes.com</title>
<meta itemprop="description" name="description" content="The two highest appellate 
courts went on strike, and Islamist leaders of the constitutional assembly rushed 
to complete the charter by the end of the day.">
<meta name="keywords" content="Middle East and North Africa Unrest (2010- ),
Mubarak  Hosni,Muslim Brotherhood (Egypt),Egypt">

Along with that general description and keyword list, the Times also 
follows a detailed "schema" of meta tags to help search engines 
and news-processing programs identify detailed information about
each story, from the author's byline to main topics of the story, 
including multiple levels of headlines.

<meta property="og:title" 
content="Can a Jellyfish Unlock the Secret of Immortality?"/>
<meta property="og:description" 
content="The little creature of the sea that appears to debunk 
the most fundamental law of the natural world — you are born, and then you die.">
 
See 
http://schema.org/NewsArticle
http://schema.org/docs/gs.html


See Google & Bing pages for Web designers

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/10/12/tools-to-manager-seo-work-keyword-research-and-analytics.aspx

http://searchenginewatch.com/