MKTG 488H
FINAL HONORS PROJECT
- Catalog Entry
MKTG 488H. Final Honors Project
Credit Hours (2-3).
Prerequisites: Completion of business core, enrollment in the Honors Academy, senior standing, a minimum 3.5 GPA in all courses and in marketing.
Semester offered: As approved by Department
Research project in Marketing. In order to receive honors credit, a student must earn a grade of "A" or "B" for the final project. Course may not be repeated.
- Detailed Description of Content of the Course
Eligible students may earn credits by either writing an undergraduate thesis or taking comprehensive examinations in Marketing. In the case of a thesis, the student works with a professor of choice, subject to approval of the Department. A proposal for the thesis must be approved by the department before registration is final. The finished thesis must be approved by the department and the University Honors Council.
- Detailed Description of Conduct of the Course
Detailed description of the conduct of the course will be arranged by the student and agreed to by the professor, the department and the Honors Council.
- Goals and Objectives of the Course
The objective of the Honors Program is delineated in the catalog. Specifically, the objectives of the Final Honors Project course are:
1. To foster development of individual research skills in any of a variety of methods and marketing areas.
2. To give the student an opportunity to work closely with a professor in a project of joint interest.
3. To probe into an area of marketing for much deeper understanding than available in normal course work.
4. To integrate the student's studies and cap them with a meaningful piece of original work.
- Assessment Measures
The thesis must be approved by readers appointed by the department based on originality and skill of research and completeness of presentation and then approved by the Honors Council.
- Other Course Information
- Review and Approval
DATE ACTION APPROVED BY
10-18-04, reviewed and approved by the Dept. of Management and Marketing faculty
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