MKTG
445
MARKETING STRATEGY
- Catalog Entry
MKTG 445. Marketing Strategy.
Three hours lecture (3).
Prerequisites: MKTG 340 & 6 hrs. of additional
marketing credit.
An analysis of marketing environments and
the development of marketing objectives, programs and strategies.
Marketing strategies developed are integrated with other functional
areas within the organization. Case studies and computer simulations
may be used.
- Detailed Description of Content of the Course
I. Marketing in Organizations and Society
II. Macro Marketing Opportunities
III Measuring and Forecasting Markets
IV Marketing Strategies for Domestic and Global Markets
V. Organizing, Implementing, and Controlling Marketing Programs
- Detailed Description of Conduct of the Course
This is an advanced course for the marketing
program that lets the students
study and solve organizational marketing problems by combining
their acquired marketing-
specific knowledge with their knowledge of other business and
economics-related fields. Since the students will examine problems
from the
perspective of top management, an in-depth review of appropriate
concepts and strategies of business may be conducted at the
beginning of the course. Lectures, case studies and
class discussions are the primary instructional methods used
in this course.
- Goals and Objectives of the Course
1. At the conclusion of the course,
students will be able to demonstrate their familiarity with
both the substance
of marketing strategy and the analytical processes used to
derive strategy.
2. Analyses of cases, simulation exercises and/or research
projects
provide an opportunity for students to
analyze problems and develop marketing
strategies, individually or as part of marketing management
teams, utilizing the perspective of top-management to orchestrate
the relevant systems of an organization.
- Assessment Measures
Student success in the course is based
on a combination of assessment measures which may include individual
performance tests, case analyses, team projects and computer
simulations, peer evaluations, class participation, research,
and outside assignments.
- Other Course Information
Each professor who teaches this course
has the freedom to select the bibliography for outside readings.
Students
will incorporate any library resources including computer data
bases for their case analysis.
- Review and Approval
Date Action Approved
12-01-2006, reviewed and approved by the Dept. of Marketing
faculty |