DSNM 420
DESIGN PRODUCTS AND SERVICES

1. Catalog entry

DSNM 420. Design Products and Services|
Three hours lecture (3).

Prerequisites: DSNM 393, senior standing.

E A study of apparel and interior products and services offerings from budget to designer price points. Emphasis is on market segmentation and target market manipulation. Student cannot receive credit if previously taken DSNF 420.

2. Detailed Description of Content of Course

This course is a study of the specialty markets within the textiles, apparel, home furnishings, and accessories industry. Topics covered include: market segmentation; market research techniques; topics and issues in specialty markets; market volatility in specialty lines; business practices and the terminology used in marketing specialty lines; and merchandising at different price points within specialty lines.

3. Detailed Description of Conduct of Course

Course content is delivered through lecture format. Active learning techniques will be employed to stimulate student learning. Experiential learning opportunities such as trips to buying markets, showrooms, retailers, and hosting guest lecturers may be used to enhance course content.

4. Goals and Objectives

Upon successful completion of this course, the student will demonstrate:

• Understanding of the major product and service resources in the apparel and interiors industry.
• Understanding of the breadth and depth of the product and service offerings within the apparel and interior industry.
• Understanding of the factors that influence consumer choice in the consumption of apparel and interior product and services.
• Ability to differentiate between products and services offered from budget to designer price points.
• Ability to identify and select specific products and services to satisfy the desires of a target market.
• Ability to select appropriate merchandising and marketing functions for a given product and service offering.

5. Assessment Measures

Exams, group assignments, and a comprehensive project will be used.

6. Other Course Information

This course is required for all DSNM majors. Taught once a year. Fall semester.

7. Approval and Subsequent Reviews

DATE ACTION REVIEWED BY
December 2002 New Course Dr. Susan Barnard, Chair