ART 380
INTERMEDIATE GRAPHIC DESIGN
ART 380. Intermediate Graphic Design
Two hours lecture, demonstration or critique; three hours Studio (3).
Visual problem solving for graphic designers encompassing illustration, photography, typography in a page layout for print media. Client relations, presentation and professional practices for graphic designers (2-D).
Prerequisite: Art 280, 281 or permission of the instructor.
This course provides more complex studio experiences and more sophisticated problem solving in the areas of print design for actual non-profit clients with special applications graphics. Through the assessment of printed materials and examples, students continue to develop critical judgment for the quality of craft of other professionals and services. Students learn to manage a client base with real-life design communication needs by exploring both concepts and requirements with clients and production specialists and other professionals who contribute to the process of design. Students apply market analysis to design problem solving. Some specific areas of study include additive and subtractive color theory, color correction and retouching and color photography as it relates to desktop and commercial offset printing. Typographic design and production and printing substrates are addressed at this level.
Studio and lecture courses utilize appropriate software for design of images and type within a layout. All studio assignments are practical problems in formation and editorial design. Studio assignments and lecture demonstrations focus on design for non-profit clients. Projects will be specified and files prepared for professional printing or desktop publishing. Student will meet with clients and research assignments using current technology. Guest lectures by professionals and text materials correlate and amplify studio assignments. Actual printed pieces, videos, slides and other audiovisual aids are used.
Students develop and add graphic designs to their personal portfolios. Students demonstrate professional skills in the research, concept development, design comprehensives and presentations of studio design projects taken from actual problems with non-profit clients. Students will develop an understanding of the professional practices of the graphic designer through hands-on experience or reports on readings. Students will demonstrate increased ability and confidence in professional interaction with clients. Students will also demonstrate an increased understanding of electronic file preparation and professional printing specification.
Assessment takes several forms.
1). Each of the solutions to the various studio assignments is reviewed for its appropriateness to the problem, creativity, timeliness, craft and reproduction quality.
2). Written exercises cover the intellectual and manipulative concepts of the text and studio activities. All exams are objective in nature and form a significant part of the final evaluation.
3). Each studio assignment receives a written evaluation. Individual critiques are held as necessary. Group critiques of all work are held with each piece presented in a professional manner. These mandatory critiques form the bulk of in-class evaluation.
4). Because of the experiential nature of many studio activities and demonstrations, a strict attendance policy is enforced.
DATE ACTION APPROVED BY
March 18, 2005 Reviewed by Steve Arbury, Chair