ART 281
GRAPHIC DESIGN PRODUCTION TECHNIQUES
ART 281. Graphic Design Production Techniques
Two hours lecture, demonstration or critique; three hours studio (3).
Prerequisite: Art 280.
Development of design problem solving skills and current electronic file pre-press preparation. Basic production for professional and desktop printing (2-D).
Fall and Spring.
This course completes the students’ introduction to graphic design and further develops and sharpens their critical capacity and understanding of the production process and how it relates to design decisions. Building on the basics introduced in ART 280, students will complete studio assignments demonstrating mastery of the software programs most used by graphic design professionals. Specific areas of investigation include file preparation for electronic pre-press, scanning and manipulation of line and continuous tone art, use and specification of type, colors, and layout.
Art 281 is organized as both a studio and lecture course. All studio assignments provide extensive practice in design for professional offset reproduction and desktop printing. Lectures, texts, videos, and actual printed pieces are all used to reinforce and illuminate the studio activities. The above emphasize current electronic pre-press processes and provide an understanding of actual print production and its relation to design. Studio assignments deal with typography, orderly visual layout, image manipulation, file preparation, etc.
Upon satisfactory completion of this course, the student demonstrates extended design problem solving and pre-press production skills and an understanding of the role of the designer in current print production processes. The student further demonstrates an increased perception and ability for critical analysis and discussion and presentation of various graphics.
Assessment takes several forms.
1. Two or more written examinations cover the intellectual and manipulative concepts of the text, demonstrations and studio activities. All exams are objective in nature and form a significant part of the final evaluation.
2. The various studio assignment solutions are reviewed in terms of appropriateness to the stated problem, creativity, craft, process, timeliness, etc.
3. Studio assignments receive written evaluations. Individual and group critiques provide ample opportunity for verbal and written analysis, comparison and conceptualization.
4. Because of the experiential nature of many studio activities and demonstrations, a strict attendance policy is enforced.
None
DATE ACTION APPROVED BY
March 18, 2005 Reviewed by Steve Arbury, Chair