Academic Work

Introduction

            Over the past few years, Harley Davidson has had to make numerous changes to remain competitive. The first thing we will take a look at is global competition. Harley Davidson’s increasing demand over seas has caused many changes over the past few years. The second thing we will take a look at is new competition. The demographics of the nation have been changing, due to the aging of the “baby boomers,” and Harley has to make changes in order to keep up with the competition of the market. New competition ranges for sport bikes to other competing cruiser models. The third thing we will look at is competitive remakes and accessories. The competition for Harley is on the rise due to the high interest in custom motorcycles and cheaper accessories. The fourth thing we will take a look at is motorcycle buyer’s demographics. The market is ever changing and it is important to look at how Harley is adapting to these changes. The final thing we will address is how the World Wide Web has affected the growth of the company. This company has been able to adapt to the changing market for the past hundred years and it is important to study the success of age old companies like Harley Davidson.

Global Competition

             According to Commerce Capital Markets, an investment firm, Harley Davidson is still struggling to meet the demand for their vehicles internationally as described in the case.  What this means however, is that they sell virtually every vehicle they export to key markets besides the US, but they are still failing to capitalize on rising international demand.

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