In today’s society computers are becoming an increasingly valuable tool to get most people through their daily lives.  However, people are now growing angry and annoyed with cookies and pop-up ads.  The main reason why so many people are getting angry and annoyed is because they feel as if cookies and pop-up ads are bad things that computer companies are trying to sabotage them with.  What these people do not realize is that cookies and pop-up ads are both forms of Internet advertising that many companies make millions of dollars off of each year and can enhance the user experience. Throughout this paper we will talk about what we feel are the main types of Internet advertising.  We will cover what they are, what it is that people like or dislike about them, and if these forms of advertising are ethical or unethical.

Our point of view is that there is nothing wrong with advertising on the Internet, but sometimes the way in which the companies go about advertising is not ethical. It is not ethical because in some ways Internet advertising is invasion of privacy.  The definition of invasion of privacy is; “The wrongful intrusion by individuals or the government into private affairs with which the public has no concern”. (HyperDictionary, 2004). 

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